Director, Marketing Communications

Company Overview : :

Argon Medical is a global manufacturer of specialty medical products, headquartered in Plano, Texas. Argon offers a broad line of medical devices for Interventional Radiology, Vascular Surgery, Interventional Cardiology and Oncology. Argons brand is recognized for best-in-class products that improve patient outcomes via percutaneous, image-guided procedures. Our values describe what we believe in and how we operate. These values are our moral compass which guide our decisions and define the deeply held beliefs and principles of our organizational culture. Argon Medical is a family of individuals united by a mission and culture which continue to grow stronger every day.

ARGON MEDICAL DEVICES IS NOT LEVERAGING SEARCH FIRMS!

NO SOLICITATIONS!

Position Overview : :

The Director, Marketing Communications leads a team of channel managers to collaborate with the worldwide Marketing team, business unit leaders, and the executive leadership team to facilitate on-brand communication that promotes achievement of company or product objectives. This role establishes the communication style and schedule, guides development of key campaign messages and tactics, sets the companys event strategy, manages Key Opinion Leader relationships, controls the look and feel of the company brand, and implements best practices to increase effectiveness.

What you will do : :

Design and implement communication strategies worldwide that maximize reach and impact.

Apply best practices to maximize effectiveness of product and company campaigns.

Expand the company brand and execute initiatives to increase awareness.

Establish standards and guidelines for the company brand and monitor application.

Ensure consistency of the company voice, look, & feel across all communication channels and regions.

Schedule the appropriate cadence of messaging across digital and social media channels.

Coordinate online and offline messaging to ensure consistency and to drive customer behavior.

Grow the companys digital footprint and increase efficiency of digital marketing campaigns.

Create and execute a system for fostering and utilizing Key Opinion Leader relationships.

Facilitate delivery of customer professional education programs and forums.

Execute initiatives to promote the companys culture and values internally and externally.

Author company press releases and drive press pickup and promotion.

Measure message effectiveness and pivot when necessary to drive customer engagement.

Analyze key competitor communications and adjust strategies to create differentiation.

Mentor, grow, develop direct reports.

Create and manage to the annual budget for Marketing Communications.

Prioritize resources for supporting trade shows, conferences, and distributor meetings to maximize value.

Skills for Success : :

Bachelor's degree in Marketing.

12+ years relevant marketing experience in medical devices.

Strong influential and direct leadership skills.

Excellent interpersonal, selling, communication and presentation skills.

Strategic and analytical thinker.

Ability to prioritize and execute multiple projects simultaneously in a fast-moving environment.

Demonstrated success in developing relationships with colleagues, customers and industry leaders.

Ability to establish new processes and drive organizational change.

Financial acumen, including forecasting and budget management.

Working knowledge of online monitoring and brand health applications.

Strong proficiency in MS Office applications.