Public Relations Account Manager (B2B Technology, Cybersecurity) Job at Highwire

Overview

Public Relations Account Manager (B2B Technology, Cybersecurity, Financial Services)

We’re looking for a visionary, creative type with 5+ years of experience growing teams and delighting clients. As an Account Manager, you will lead 3 to 4 teams doing everything from developing high-level strategy with clients to executing media, influencer and social programs. Rock-solid writing skills, deep knowledge of the technology industry and proficiency with all things digital and social are required. The role demands edge thinking to develop programs with meaningful business impact, and the ability to inspire and energize teams while taking Highwire to new heights. Technology background and established relationships with consumer tech media are a plus.

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals for future opportunities.

Key Responsibilities

• Media / Influencer Relations
• Build and leverage relationships with business, broadcast and influencer media; guide staff to do the same
• Develop and execute social media strategies to engage audiences and support campaigns
• Ongoing media engagement for the agency (e.g., blog Q&A, lunch talks)
• Measure the ROI of communications activities
• Manage social media influencer engagement, content campaigns, and media coverage amplification
• Client Service / Management : manage PR programs from kickoff to goal achievement
• Set aggressive yet achievable goals based on news generation and ongoing coverage
• Exceptional client management and investment in client success
• Navigate periods of change or challenge; communicate clearly under pressure
• Day-to-day client contact
• Develop budgets and team priorities; identify opportunities to increase budget
• Lead media training sessions with clients, including developing key messages and follow-up
• Writing : generate and edit campaign plans, press releases, fact sheets, bios, briefing books, contributed articles, pitches, Q&As, and related materials
• Maintain professional, timely client communication and craft consistent, creative pitches
• Agency Operations : supervise 2 direct reports, set goals, conduct reviews and check-ins
• Support new business processes : identify targets, conduct research, participate in pitches and networking events
• Lead by example with a respectful, enthusiastic, professional attitude
• Support teams and manage upward and downward; adhere to flexible work policies
• Contribute to Highwire channels and blog
• Mentor junior staff to elevate development

Qualifications

Perks and Benefits

Job Alert : If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here. Highwire will not send recruiting-related emails from domains other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of the application process. If you receive suspicious outreach, please forward to hwsecurity@highwirepr.com for review.

Additional details

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