Manager, Strategic Marketing Research, Business Intelligence & Analytics Global

Market Intelligence Manager

We're Watts. Together, we're reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation and we have a dynamic future ahead.

This role builds and manages the market intelligence, research, and analytics capability that powers Watts' global growth strategy. You will lead insights-driven decision-making for portfolio strategy, pricing, and go-to-market execution across the Americas and Europe, leveraging internal data, external research, and advanced analytics.

This position is responsible for supervision of external consultants + 0.5 FTE entry-level resource / trainee

This position reports to VP of Marketing. This role is hybrid and is based in North Andover, MA.

Primary Job Duties and Responsibilities :

• Conduct primary and secondary research to size markets (TAM / SAM / SOM), segment customers, and identify growth drivers.
• Lead pricing studies (elasticity, conjoint, Van Westendorp) and VoC / VoD initiatives.
• Maintain competitor profiles, track share, and deliver actionable insights to leadership.
• Build and maintain Power BI dashboards for commercial performance (price / mix, pipeline, forecast accuracy).
• Partner with Sales Ops and IT to integrate data from Salesforce and Azure-based systems.
• Support pricing strategy development and monitor price realization across regions.
• Provide fact-based recommendations for portfolio prioritization and regional go-to-market strategies.
• Define data standards and ensure alignment with IT / Data Office for quality and accessibility.

Required Qualifications :

General Applicable Company Competencies :

Working Conditions :

While performing the job duties, you will be working in an office environment. You will be required to work in the office at the North Andover, MA location three days per week (Monday Wednesday) and can work remotely two days per week (Thursday and Friday).

Physical Requirements : Specific physical abilities required for this position include, but are not limited to :

Nothing in this job description restricts Watts' right to assign or reassign duties, responsibilities, or change the working hours / conditions for this position at any time. This position is "at will," which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.

Watts in it for you :

Please note that the following benefits apply only to permanent roles and do not apply to internship roles.

How we work :

At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.

And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.

Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.