A company is looking for a Senior Manager of Retail Marketing to drive traffic, conversion, and loyalty across retail locations.
Key Responsibilities
Develop and own the stores marketing strategy to drive new and repeat customer traffic
Create and execute integrated campaigns leveraging local events, partnerships, and various marketing channels
Analyze sales and retention data to identify growth opportunities and measure marketing effectiveness
Qualifications
5+ years of marketing experience, with at least 3+ years in omnichannel DTC or retail environments
Proven track record of driving traffic and conversion through integrated marketing programs
Experience with geo-targeted media, CRM / loyalty programs, and local marketing
Data-driven mindset with strong analytical skills to translate insights into strategies
Passion for pets and belief in the company's mission
Senior Marketing Manager • Des Moines, Iowa, United States