Tableau Product Marketing Senior Lead

Tableau Product Marketing Senior Lead

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Job Category : Marketing & Communications

About Salesforce : We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good you've come to the right place.

At Salesforce, our world-class Product Marketers create and tell inspirational stories with cutting-edge demonstrations to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. We measure our success by our ability to develop creative and innovative marketing strategies and ability to gain C-level, IT Director, and key buyers' mindshare.

Our Product Marketers drive the go-to-market for their product teams with unique, differentiated messaging and initiatives delivered across a range of marketing tactics. Each PMM has the opportunity to cultivate their career within a specialized space while having a solution and platform mindset. Our PMMs have a broad range of responsibilities which include : presenting business cases to leadership, networking with internal stakeholders and customers, collaborating with our Product leaders and Engineers, and educating our Sales teams.

As a Tableau Product Marketing Senior Lead you will develop marketing strategies that speak to the IT / business leader buyer. There are opportunities to grow recently launched products, as well as market-leading solutions, to help organizations do data-driven decision making better.

Here's some of what you'll be responsible for creating with your team :

Content, Campaigns, Events, & Community

• Partner with Product Management, Product Marketing, and Sales to evolve the global narrative and develop industry-specific narratives for the product.
• Drive the production and aggregation of high fidelity materials (marketing, thought-leadership, presentations, product demos, solution guides, etc.) for all funnel stages.
• Collaborate with Content Strategy to support the creation and placement of external content (webinars, blog posts, campaigns, social, etc.) to build awareness.
• Identify, enable, grow, and champion our community of Trailblazers in customer stories, videos, events, and more.

Go-To-Market & Sales Enablement

Cross-team Collaboration

Required Skills & Experience :

Accommodations

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including : time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link : https : / / www.salesforcebenefits.com. For Washington-based roles, the base salary hiring range for this position is $155,400 to $213,800.