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Team Leader, Performance Marketing
Team Leader, Performance MarketingRocket Companies • Detroit, MI, US
Team Leader, Performance Marketing

Team Leader, Performance Marketing

Rocket Companies • Detroit, MI, US
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Team Leader, Performance Marketing

As the Team Leader, Performance Marketing, you set the vision and drive high-impact, data-driven paid media strategies across the organization. You lead and develop a team that specializes in paid social, creative testing, and direct response marketing campaigns. You are both a strategic thinker and a hands-on leaderelevating the team's performance, optimizing campaigns for measurable ROI, and ensuring creative excellence through ongoing A / B testing and performance analysis. Your collaborative style, deep data fluency, and passion for innovation ensure exceptional results and a culture of growth.

About the Role

  • Oversee the creation, execution, and optimization of online paid advertising and direct response campaigns across multiple digital channels, with an emphasis on paid social and creative testing
  • Provide day-to-day leadership, mentorship, and support for team members to foster growth, learning, and skill development
  • Develop, prioritize, and manage learning agendasincluding A / B and multivariate testingto improve ad creative and campaign performance
  • Analyze marketing performance data, using advanced analytics tools and Excel, to identify actionable trends and optimize efforts for ROI and business impact
  • Ensure the team leverages best-in-class technology and third-party marketing platforms to maximize effectiveness
  • Collaborate and influence cross-functional partnersincluding creative, analytics, and external agency teamsto drive continuous improvement in campaign strategies and creative assets
  • Develop and present compelling reports and insights for senior executives, internal stakeholders, and partners, ensuring alignment with short-, mid-, and long-term objectives

About You Minimum Qualifications

  • Bachelor's degree in marketing, communications, management, analytics, or related field
  • 6 years of experience in a performance marketing role or equivalent, with significant paid social and creative testing focus
  • Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with senior executives, cross-functional teams, and external partners
  • Extensive experience with data analysis, metrics-driven optimization, and running A / B tests in performance marketing settings

    • Preferred Qualifications

  • 1 year of direct leadership or people management experience in a high-performing marketing environment
  • Expert proficiency with third-party marketing platforms and social / display ad management tools
  • Proficiency in Adobe Creative Suite for creative review and asset collaboration
  • Expert in data analysis tools (including advanced Excel functions, such as Pivot Tables) to interpret metrics and guide decision-making
  • Proven ability to mentor, motivate, and coach team members on campaign execution, creative development, and analytics

    • Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put : We've got your back.

    Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.

    This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Candidates only : the compensation for this position is $102,000.00-$216,500.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.

    Los Angeles County and San Francisco Candidates only : qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the California Fair Chance Act.

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    Marketing Team Leader • Detroit, MI, US