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Head of Product Marketing

Head of Product Marketing

PrivyAustin, TX, US
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We’re seeking a Head of Product Marketing who will own product positioning, messaging, and go-to-market strategy across our two platforms : Privy and Emotive. You’ll work closely with Product, Sales, and Customer Success to deeply understand our customers, drive adoption, and tell compelling product stories that convert.

What You'll Do

  • Own positioning and messaging for new and existing product features across email, SMS, and on-site conversion tools.
  • Partner with Product and Engineering to launch new features, own the GTM process, and support adoption.
  • Develop competitive insights and articulate differentiated value across customer segments.
  • Create and maintain product collateral, including landing pages, sales decks, one-pagers, and in-app messaging.
  • Conduct and synthesize customer and market research to inform positioning and roadmap.
  • Support the Sales and Success teams with enablement tools and product training.
  • Collaborate with the Growth and Lifecycle teams to fuel campaigns and product education.
  • Work cross-functionally to ensure our brand voice and positioning are consistent across all channels.

Requirements

  • 5-7 years of product marketing experience in SaaS, ideally in e-commerce or martech.
  • You’re a strong writer who can translate technical capabilities into clear customer value.
  • You thrive in scrappy, fast-paced startup environments and enjoy building from zero to one.
  • You’re analytical, customer-obsessed, and skilled at turning insights into action.
  • You’re comfortable leading GTM efforts and working cross-functionally across teams.
  • Bonus if you’ve worked with Shopify brands, DTC founders, or e-commerce platforms.

    • Benefits

  • High autonomy with no career ceilings.
  • Challenging and interesting work.
  • Amazing colleagues.
  • Competitive salary and equity.
  • Work remotely.
  • Covered health, dental, and vision insurance.
  • Regular team events and off-sites.
  • Unlimited PTO and generous paid parental leave.
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