Brand Marketing Manager

F5 Brand Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

The Brand Strategy team is dedicated to improving the perception of F5 as a leading application delivery and security platform company. The team is responsible for defining the F5 narrative, shaping the brand architecture that helps customers understand our product portfolio, monitoring brand health, and driving content strategy that encourages brand visibility.

As a key member of the Brand Strategy team, the Brand Manager will be focused on facilitating research, measuring brand health, and crafting content strategies, while evangelizing these items across the organization. This role will be collaborating with internal teams across all geographies. We work closely with Integrated Marketing, Comms, Creative, Field, Channel, PMM, AR, Tech Alliances, HR, Global Good, Events, Customer Experience, Sales, Professional Services and other organizational specialists to ensure our brand initiatives are strategically aligned to business strategies, customer needs, and product features.

The ideal candidate will be able to :

Lead brand health research biannually with an emphasis on co-creating actionable findings from the data

Restructure research approach as needed to increase confidence in outcomes

Share insights from research internally, focusing on actionability

Maintain brand levers dashboard, partnering cross-functionally to analyze key metrics

Coordinate with other F5 teams gathering research to enhance our insights from collective data

Collaborate with Creative team to maintain brand standards, keeping resources up to date

Articulate the F5 narrative to multiple audiences

Work closely with campaign, digital and experiential teams to infuse the F5 narrative into relevant messaging documents and content across key channels

Own F5.com home page strategy, reporting, and coordination

Drive content strategy in key areas that fill F5 gaps in F5 marketplace visibility

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Knowledge, Skills and Abilities :

Ability to see the big picture and the details all at once (e.g. brand and business strategy)

Understanding of strategic brand concepts including brand architecture, sub-branding, and product portfolio management

Experience in fielding and / or analyzing qualitative and quantitative research

Knowledge of branding and positioning fundamentals

Excellent writing, editing, presentation, and communication skills, with high attention to detail

Ability to exhibit solid interpersonal skills and build relationships across multiple departments and all levels of management, as well as outside the company

Qualifications :

5-7+ years of real-world brand management experience with the care and nurturing of a publicly visible brand

Technology experience or knowledge of B2B, applications and open source is a plus

Excellent market or brand research experience

Experience in web content strategy and / or UX

Experience working with creative teams / agencies or vendors is a plus

Ability to listen, be nimble and adapt quickly to strategic changes

Team player who can independently drive processes and tight timelines successfully

Physical Demands and Work Environment :

Duties are performed in a normal office environment while sitting at a desk or computer table. Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.

Duties may require the ability to travel via automobile or airplane; less than 10% of the time spent traveling.

The annual base pay for this position is : $99,374.00 - $149,062.00. F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5's differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5's benefits can be found at the following link.

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.