Associate Director, Channel Expansion & Enterprise Content Optimization

Job Description

Job Description

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Director, Channel Expansion & Enterprise Content Optimization Lead is a key cross-functional leader on the Channel Platforms & Content Optimization team responsible for a team of individuals that lead new channel exploration, piloting, enterprise platform enablement and overall operational process & operating model design for all net new channels and enterprise capability. This role has responsibility for team members that support enterprise efforts in support of all franchise group(s) / brands and to expand and further evolve AbbVie’s Content Velocity priorities, inhousing expansion and overall content optimization efforts.

The Lead and team is responsible for expansion of channel inhousing spanning Consumer and HCP key channels (health care professional), working with cross functional team members, agency and internal partners to align and execute on pilots, rollout and guiding the installation of these net new inhouse capabilities.  This role will focus on developing and owning tactical execution of a defined and prioritized roadmap for a key channel through its entire life cycle and support key business objectives and KPI’s. As the primary digital and content lifecycle subject matter expert this role is responsible to ensure activation of improved capabilities that delivers better, faster and more capability to the business and ensures flawless execution of key business priorities.

This leadership role drives the tactical execution of the channel expansion roadmap through the end-to-end project life cycle to increase performance and engagement results for brands tactic channel needs and further elevates the impact and connection of those channels in the omni channel ecosystem. This role will lead the strategic pull through to ensure initiatives are driving exceptional results, with training and support to end users with focus on executing significantly reduced end to end project delivery timeframes from start to completion of the projects. And last, ownership for activation and pull through of more efficient processes is expected.

As a member of the AbbVie Digital Lab supporting all enterprise brand franchises, the Lead and Team is responsible for supporting multiple stakeholders and coordinating across a large matrixed organization of stakeholders including : Marketing, IT, AORs & Agency partners and Analytics and Marketing Operations stakeholders. This role will lead and manage both strategic and tactical execution of projects in order to meet and exceed business goals.

Primary responsibilities of this role :

• Lead team of Channel and Platform specialists supporting key areas of expanded Lab support for the business who have primary responsibilities to :

Develop Plan, Pilot rollout and install new inhouse capabilities for new channels. Build the business case for change, identify the KPIs and successfully prove out the model to take work inhouse

Qualifications

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :  ​

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),  medical / dental / vision  insurance and 401(k) to eligible employees.​

This job is eligible to participate in our short-term incentive programs. ​

This job is eligible to participate in our long-term incentive programs​

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer / Veterans / Disabled.

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