Senior Consultant, Digital Marketing & Strategy - Philanthropy

Position Description :

The Medical College of Wisconsin (MCW) seeks a dynamic and innovative digital marketing professional to serve as a Senior Consultant of Digital Marketing and Strategy - Philanthropy . The Senior Consultant is a key member of the MCW Office of Communications and Brand Strategy (OOC) in partnership with the Office of Institutional Advancement (OIA) and Alumni Relations who collaborates with colleagues at the Medical College of Wisconsin (MCW) and Froedtert Hospital to execute and manage the philanthropy digital marketing and engagement strategies to drive and support the overall philanthropy strategic plan. As one of the country's premier health science leaders, MCW is known for outstanding clinical care, groundbreaking research, comprehensive medical education and impactful community engagement. The Senior Consultant of Digital Marketing and Strategy - Philanthropy will be joining the MCW and Froedtert Hospital philanthropy team at a critical time of significant growth opportunity to promote and optimize the healthof the community in the Milwaukee area, and across the state.

This role will serve as a member of the forward-thinking marketing and communications team. Specifically, this position will play a role in shaping and executing the marketing technology roadmap, fostering innovation, and driving the integration of cutting-edge technologies to optimize philanthropy marketing efforts. A deep understanding of marketing technologies, data analytics, and process optimization is required to support the integration of technology and data-driven insights to enhance efficiency, effectiveness, and impact.

Responsibilities

• Responsibility for development of the digital ecosystem to drive philanthropy engagements
• Demonstrate ability to leverage Luminate systems and apply data analytics to support strategic decision-making and enhance reporting accuracy and insights.
• Execute strategy for website / microsite philanthropy engagements and user experience
• Ensure web and digital on-brand design, and connected digital systems to drive philanthropic engagement and donor support
• Accountable for online experience for benefactors, new donors and alumni to donate, develop planned giving opportunities, communicate with gift officers, and more
• Close collaboration and leadership of cross-functional teams, including Marketing, Information Systems (IS), philanthropy, alumni engagement and clinical teams, to create and implement transformative marketing initiatives that enhance the brand, engage audiences, and drive business growth
• Align the marketing digital engagement vision with campaign and donor experience goals, ensuring a seamless benefactor / donor-centered approach, while working closely with stakeholders
• Set and achieve effective measurable goals and key performance indicators
• Actively partner with the Office of Communications in the development of digital strategy and aligning with institutional guidelines and systems
• Executes on search engine optimization, online transactions and high-value action conversions for donors and how these integrate with MCW enterprise

Knowledge - Skills - Abilities

Preferred Schedule :

Position Requirements :

Minimum Qualifications :

Appropriate education and / or experience may be substituted on equivalent basis .

Minimum education : Bachelor's Degree

Minimum experience : 7 years of experience in digital marketing or marketing operations positions, including experience with marketing technology strategy and implementation, developing, tracking, and reporting on key performance indicators.

Preferred Qualifications :

Preferred education : Master's Degree

Preferred Experience : 8 or more years of healthcare and philanthropy digital marketing experience and experience with leading / participating in platform integrations.

Why MCW?

For a brief overview of our benefits see : #LI-NK1

MCW as an Equal Opportunity Employer and Commitment to Non-Discrimination

The Medical College of Wisconsin (MCW) is an Equal Opportunity Employer. We are committed to fostering an inclusive community of outstanding faculty, staff, and students, as well as ensuring equal educational opportunity, employment, and access to services, programs, and activities, without regard to an individual's race, color, national origin, religion, age, disability, sex, gender identity / expression, sexual orientation, marital status, pregnancy, predisposing genetic characteristic, or military status. Employees, students, applicants, or other members of the MCW community (including but not limited to vendors, visitors, and guests) may not be subjected to harassment that is prohibited by law or treated adversely or retaliated against based upon a protected characteristic.