Marketing Director Job at METIS DATA HOLDING PTE. LTD. in Marina

Roles & Responsibilities

Drive lead generation activities to build and manage prospective student / parent databases for enrolment

Support go-to-market launch strategies for new products, integrations, and campaigns

Develop and execute marketing campaigns across both online and offline platforms

Manage digital marketing activities, including SEO, SEM, social media, Google Ads, and Facebook Ads

Create, optimise, and coordinate the production and distribution of marketing materials (banners, newsletters, videos, emailers, printed collaterals, etc.) in collaboration with creative teams

Lead or support large-scale virtual and physical events, promotions, and communication campaigns

Work closely with Product, Sales, and Customer Success teams to design integrated campaigns that drive growth and customer engagement

Produce effective product marketing content, templates, and presentations to support business goals

Collaborate with internal stakeholders and external vendors to ensure timely delivery of initiatives

Streamline marketing operations and support continuous process improvement

Job Requirements

Bachelor’s degree in Marketing, Mass Communications, or related field

At least 5 years of experience in digital and / or product marketing (experience in the education industry is an advantage)

Proven track record in lead generation, content marketing and copywriting, with strong attention to detail

Proficient in ad serving and web analytics tools (e.g. Google Analytics, WebTrends)

Strong understanding of digital marketing concepts and best practices

Excellent communication, stakeholder management, and project management skills

Knowledge of the tuition / education industry and Sitefinity is an added advantage

Email your resume to 572273541work@gmail.com

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