Content Merchandising Lead Job at EBSCO Industries Inc. in Birmingham

Overview

Headquartered in Birmingham, Alabama, Moultrie (www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. We are guided by the following principles : Customer Obsession; Excellence is the Standard; Bias for Action; Act Boldly; Deliver Results; Hire and Develop the Best; Be Curious and Learn; Win as a Team.

Job Summary

The Content Merchandising Lead will be responsible for shaping and optimizing the digital shopping experience on Moultrie.com . This role plays a critical part in driving conversion, engagement, and revenue growth by ensuring product presentation, site content, and merchandising strategies are best-in-class and data-driven. You\'ll oversee how products and content are positioned across the site, ensuring customers can easily discover, learn about, and purchase Moultrie\'s innovative products and services.

The ideal candidate is a detail-oriented digital merchandiser with proven success managing e-commerce platforms, a passion for delivering exceptional consumer experiences, and a strong ability to balance data insights with creative storytelling.

Responsibilities

Site Merchandising & Product Optimization

• Own the end-to-end digital merchandising strategy and execution for Moultrie.com .
• Define and implement product categorization, navigation, filtering, and search strategies that improve discoverability and user experience.
• Ensure all product detail pages (PDPs) include accurate, compelling, and SEO-optimized content (titles, descriptions, imagery, specs, videos, and tags).
• Lead seasonal assortment transitions, new product launches, and promotional campaigns to ensure seamless execution and alignment with business goals.
• Continuously A / B test layouts, placements, and product recommendations to improve conversion and average order value (AOV).

Content Strategy & Development

Performance & Analytics

Cross-Functional Collaboration

Qualifications

Essential Job Function

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

#J-18808-Ljbffr