Gametime United is hiring : VP, Creative in Richmond

Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.

With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.

The Opportunity We are seeking a VP, Creative to lead our creative strategy, execution, and operations across Gametime. This leader will own the development of breakthrough creative that fuels growth, engagement, and brand love. You’ll oversee graphic design, copywriting, creative operations, and partnerships with agencies — including video and TV production — while shaping how Gametime shows up across every channel.

The ideal candidate is a social- and ad-savvy creative with deep expertise in direct response advertising. You know how to create high-performing ads that stop the scroll, resonate emotionally, and convert. You’re also a passionate sports and music fan who’s authentically in tune with culture, humor, and trends. You’ll bring a voice and creative approach that speaks legitimately to fans in the right tone — human, relevant, and unmissable.

Just as importantly, you’ll bring passion and curiosity for AI — knowing how to thoughtfully explore and deploy it to augment creative, improve efficiency, and unlock new possibilities while avoiding the pitfalls of inauthentic or negatively perceived AI-generated content.

This is an opportunity to build and lead a world-class creative function that delivers content and campaigns as impactful and unforgettable as the live events we power.

What You’ll Do

• Creative Leadership : Lead Gametime’s creative vision across all channels, from direct response advertising to brand campaigns, ensuring work is bold, distinctive, and performance-driven.
• Performance Creative : Concept, test, and scale ads designed to drive measurable growth, especially across social, digital, and video platforms.
• Partnership with brand and develop branded storytelling : Partner closely with our brand strategy team, and in concert with them develop brand narratives and campaigns that build cultural relevance and resonate with young, diverse audiences.
• Sports & Music Culture : Stay tapped into live events, sports, and music trends, ensuring creative speaks authentically to fans in the moment.
• Creative Operations : Oversee internal creative teams, agency partners, and production processes, ensuring operational excellence and speed-to-market.
• Cross-Functional Collaboration : Partner with Growth, Product, and Marketing leaders to align creative strategy with company priorities and fan insights.
• Agency & Production Oversight : Manage relationships with agencies and production partners, ensuring world-class work across channels, including TV and long-form video.
• Experimentation & Insights : Drive a test-and-learn culture for creative, using data and performance insights to refine storytelling and optimize impact.
• AI Curiosity & Deployment : Explore, test, and responsibly deploy AI tools to augment creative development and operations — ensuring AI enhances originality and efficiency while safeguarding brand trust.
• Team Leadership : Build, mentor, and inspire a high-performing creative team passionate about live events and pushing boundaries.

What We’re Looking For

Nice to Have

What We can Offer :

United States - Pay Range : $255,797 - $300,938 USD

Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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