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Sleepyhead is hiring : Digital Advertising Strategist (Google Ads) in Scottsdale

Sleepyhead is hiring : Digital Advertising Strategist (Google Ads) in Scottsdale

MediabistroScottsdale, AZ, United States
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Digital Advertising Strategist (Google Ads)

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Location : In-Office | Old Town Scottsdale, AZ

Salary : $75,000-$80,000

About Sleepyhead

Sleepyhead is redefining college comfort with premium mattress toppers designed for dorm life and beyond. Founded by a student, for students, we’re on a mission to make better sleep accessible, affordable, and long-lasting. Our toppers are CertiPUR-US certified, made in the USA, and engineered to transform any bed into the best bed. With thousands of five-star reviews and partnerships across campuses nationwide, Sleepyhead is more than a brand—it’s a movement for better rest, better focus, and better futures.

The Role

We’re hiring a full-time Digital Advertising Strategist to lead our Google Ads campaigns and drive customer acquisition through data-driven performance marketing. Based in our Old Town Scottsdale office, this role is perfect for someone who thrives in a creative, collaborative environment and knows how to scale digital ad accounts with precision.

What You’ll Do

Google Ads Campaign Management

  • Own end-to-end strategy, creation, and optimization of all Google Ads campaigns—Search, Display, Shopping, and Performance Max.
  • Conduct keyword research, audience segmentation, and competitive analysis to maximize ROAS.
  • Write compelling ad copy and collaborate with our creative team on visual assets.
  • Test, measure, and iterate regularly to improve click-through rate, quality score, and cost-per-acquisition.
  • Monitor performance and budget pacing daily, providing weekly and monthly reports with insights and recommendations.

Performance Strategy & Growth

  • Develop scalable strategies for new product launches, promotions, and evergreen campaigns.
  • Identify new paid channels, A / B testing opportunities, and growth levers within Google Ads.
  • Set and manage monthly performance targets, budgeting, and forecasting.

    • Cross-Functional Collaboration

  • Work closely with our founder and marketing teams to align marketing goals with business objectives.
  • Partner with our e‑commerce team to ensure tracking, landing pages, and attribution are fully optimized.
  • Stay on top of Google algorithm updates, digital ad trends, and platform changes to keep Sleepyhead ahead of the curve.
  • Train team members to optimize Google Ads campaigns

    • You’ll Thrive in This Role If You...

  • Have 2–4 years of hands-on experience managing Google Ads campaigns, ideally in e-commerce or DTC.
  • Are Google Ads certified and deeply familiar with Google Analytics, Tag Manager, and conversion tracking.
  • Love diving into data and turning insights into action.
  • Write killer ad copy that converts.
  • Are excited to work in-office full time in our creative, fast-paced headquarters in Old Town Scottsdale.
  • Are curious, proactive, and always looking for ways to do things smarter

    • Bonus Points For

  • Experience with other ad platforms (Meta, TikTok, YouTube).
  • Familiarity with Shopify or other e-commerce tools.
  • Knowledge of conversion rate optimization or funnel strategy.

    • What We Offer

  • Competitive salary based on experience
  • Opportunities for growth with a company that has seen positive year over year growth since its conception
  • A fun, passionate team dedicated to making a difference
  • Comfortable, laid-back office culture and dress code
  • PTO, 401K match, Health & dental insurance, etc.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales

    • Industries

  • Retail Furniture and Home Furnishings

    • #J-18808-Ljbffr

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    Digital Strategist • Scottsdale, AZ, United States

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