Associate Director Data Science - Marketing Optimization

Leading Pharma manufacturer is seeking a Data Scientist with deep pharma marketing experience (MMM). Responsible for driving U.S. digital marketing performance through data measurement, analysis, and optimization. This role evaluates digital data—including CRM streams, paid media, and website analytics—to assess promotional effectiveness and provide data-driven recommendations. Collaborates with U.S. Marketing and creative agencies to develop statistical and machine learning models focused on patient and healthcare professional analytics

Keywords : MMM, resource allocation, financial optimization, pharmaceuticals

Key Responsibilities :

• Partner with marketing and omnichannel teams to address business questions and optimize marketing strategies.
• Conduct patient journey analyses, HCP segmentation, and marketing mix optimization from a digital perspective.
• Develop predictive models, MMM, AI-powered tools, and attribution solutions to enhance resource allocation and improve engagement.
• Lead the design of statistical and machine learning models to quantify marketing impact and patient interactions.
• Monitor key digital metrics, providing actionable insights to brand managers on field, email, media, and website performance.
• Collaborate with third-party vendors to ensure optimal measurement strategy and data availability for marketing evaluation.

Who You Are :

A data-driven problem solver passionate about leveraging analytics to guide marketing strategy and optimize engagement. You thrive in cross-functional collaboration and enjoy translating complex insights into actionable recommendations.

Qualifications :

send resume to ilana@analyticrecruiting.com