Lead Generation Coordinator

Lead Generation Coordinator

As the largest private employer in Summit County, Breckenridge Grand Vacations takes pride in creating unforgettable experiences for our Owners and Guests while fostering a workplace where employees thrive. Our Sharing Smiles philosophy goes beyond delivering grand vacations it's about uplifting each other, our community, and the planet through teamwork, philanthropy, and sustainability.

We're seeking a Lead Generation Marketing Coordinator who shares our passion for spreading joy through smart, data-driven marketing. In this role, you'll craft compelling digital campaigns, optimize lead generation strategies, and collaborate with a dynamic team to bring smiles to potential guests all while living the mountain lifestyle. If you love turning creative ideas into measurable results and believe in the power of a positive workplace, you'll fit right in at BGV, a USA Today Top Workplace and Colorado's leading employer.

Join us in sharing smiles where every click, conversion, and campaign help create happiness, one vacation at a time!

Key Responsibilities

• Plan, execute, and optimize digital lead generation campaigns (Facebook, Instagram, paid social, etc.).
• Conduct A / B and multivariate testing to improve ad performance and reduce cost per lead.
• Write and edit ad copy, email content, and creative messaging for campaigns.
• Monitor trends and implement innovative strategies to enhance lead quality and volume.
• Develop and manage online contests to drive lead acquisition.
• Coordinate prize fulfillment and partnerships with sponsors.
• Ensure compliance with contest rules and regulations.
• Create and schedule lead-focused social media content and ads.
• Engage with audiences and manage customer communications on social platforms.
• Collaborate with creative teams to produce photos, videos, and blog content.
• Assist with WordPress updates, form creation, and landing page optimizations.
• Implement tracking pixels (Facebook, Google) and troubleshoot technical issues.
• Manage relationships with third-party advertising partners.
• Work cross-functionally with marketing, creative, and compliance teams.
• Track campaign performance using Google Analytics, Facebook Insights, etc.
• Report on KPIs (leads generated, cost per lead, conversion rates) and recommend improvements.
• Support large-scale video productions and create short-form social videos.
• Assist with other marketing projects as needed.

Requirements

Preferred Qualifications

Compensation & Benefits

About Our Company

Breckenridge Grand Vacations is a locally owned resort developer with a 40-year history in Summit County. We've been recognized as a Top Workplace for our employee-focused culture and commitment to responsible growth and giving back to the place we call home.