Market Analyst, Digital StrategyState College, PA

Market Analyst, Digital Strategy

AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.

Billions of people around the world rely on AccuWeather's proven Superior Accuracy across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.

AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast's Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.

AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.

Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Myers, a leading creative thinker and visionary, has been called "the most accurate man in weather" by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entrepreneurs.

Position Summary

AccuWeather is seeking an analytical and strategic Market Analyst to join our Digital Strategy team. Reporting directly to the SVP of Digital Strategy, this role will play a pivotal part in analyzing market dynamics across AccuWeather's digital platformsincluding our website, mobile apps, and connected TV applications. The ideal candidate will bring deep knowledge of the digital media ecosystem, a passion for uncovering market trends, and the ability to translate data into actionable insights that support growth, innovation, and competitive advantage.

This position will be based at AccuWeather's Global Headquarters in State College, PA.

Key Responsibilities

• Monitor and analyze digital market trends, including product strategies, pricing models, promotional tactics, and emerging technologies.
• Track and assess competitor activities, providing benchmarking insights and identifying potential threats or opportunities.
• Collaborate cross-functionally to deeply understand AccuWeather's digital offerings, from ad-supported experiences to direct-to-consumer subscription products targeting consumers and SMBs.
• Support business development, partnership evaluation, and M&A activities through detailed market and financial analysis.
• Synthesize findings into clear, actionable recommendations, and effectively communicate insights to senior leadership and stakeholders across departments.
• Advise internal teams on digital and social media best practices, emerging platforms, and integrated marketing opportunities.
• Use quantitative and qualitative data to support product strategy, feature prioritization, and performance optimization initiatives.
• Contribute to due diligence efforts during evaluations of acquisition or partnership opportunities.

Qualifications

AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal-opportunity employer. If you are a highly motivated, organized, and dynamic professional with the skills and experience to excel in this role, we invite you to join our team and make a significant impact on our organization's success.