Senior Manager, Content & Brand Strategy

Senior Manager, Content And Brand Strategy

The Senior Manager, Content And Brand Strategy will lead brand storytelling and content development across a growing portfolio of multifamily properties. This role is responsible for shaping the company's voice, ensuring brand consistency, and driving creative excellence across all resident and corporate-facing channels. The ideal candidate brings strategic vision, hands-on creative skills, and a deep understanding of multifamily marketing dynamics.

Essential Duties :

• Develop and maintain a cohesive brand voice across all platforms and properties.
• Lead messaging strategy for resident communications, corporate initiatives, and marketing campaigns.
• Ensure brand consistency across signage, digital assets, and onsite experiences.
• Own copywriting for resident messaging, social media, corporate communications, and digital platforms.
• Manage content across internal platforms including Asana, Jostle, Engage, and SharePoint.
• Partner with cross-functional teams to ensure timely and relevant updates.
• Provide creative direction and feedback to internal designers and external partners.
• Oversee production of visual media including signage, branded gifts, and campaign assets.
• Collaborate with the Graphic Designer to maintain high-quality creative output.
• Guide social media strategy and execution in alignment with brand goals.
• Develop resident messaging frameworks that support retention, engagement, and reputation.
• Monitor feedback and sentiment to inform content improvements and issue resolution.
• Lead branding efforts for property-level experiences including signage, branded materials, and resident touchpoints.
• Support transitions and acquisitions with tailored branding strategies.

Qualifications :

Physical Requirements :

Benefit and Rewards :

$135,000 - $150,000 + 20% bonus

Base Compensation Range : Total Direct Compensation : This job is also eligible for discretionary bonus and incentive compensation on an annual basis.

Benefits : The Company provides a variety of benefits to employees, including health insurance coverage, retirement savings plan, paid holidays and paid time off (PTO).

The additional total direct compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility.