Senior Vice President, Influencer Brand Marketing Job at FleishmanHillard in Kan

Overview

Senior Vice President Influencer Brand Marketing at FleishmanHillard. FleishmanHillard, a global communications agency, has an immediate opening for a Senior Vice President influencer strategist for our Brand Marketing practice. This position provides a fantastic opportunity for a passionate proactive communications professional with strong influencer strategy to be a part of a collaborative team across a range of clients and sectors. The ideal candidate will be instrumental in executing best-in-class work across growing accounts.

This candidate will be capable of envisioning, translating and incorporating influencer relations strategies into larger integrated marketing communications programs including activation both online and offline, with influencers of all types and tiers. Our new team member will work with integrated teams across the firm to use influence to meet client objectives and grow revenue.

We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.

Responsibilities

• Demonstrated success in end-to-end influencer relations, including identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis. Use of various influencer vetting and reporting tools preferred (i.e. Sprout Social, Traackr, Talkwalker, etc.).
• Advanced integrated communications strategy development experience. Genuine curiosity and interest in moving audiences from awareness to engagement to action across a mix of communications platforms. Understanding of the role of owned, earned and paid media in an integrated communications or marketing plan and how influential voices best fit into it.
• Ability to work collaboratively in a team setting. Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization. Candidate must have a spirit of continuous learning and curiosity.
• Ability to scale influencer across audiences, platforms, and objectives. Provide strategic counsel and lead development of integrated influencer campaigns across brand portfolios and businesses. Understands audience segmentation and can customize influencer programs that align with today’s consumer shopping journey with multiple touchpoints.
• Ability to develop strategic influencer campaigns and programs, based on business objectives and audience insights. Understands the elements of a successful campaign, including but not limited to storytelling, multi-channel distribution, amplification, and measurement.
• Content planning and storytelling experience. Mindset of a storyteller and ability to develop a narrative via influencer voices across integrated channels. Ability to plan and coordinate influencer-created content across a brand’s social + digital ecosystem and collaborate closely with third parties to bring that content to life.
• Understanding of various quantitative and qualitative filters and benchmarks that make someone influential for a given brand, service, category or sector. Advises clients on when best to leverage different influencer tiers and verticals using data.
• Experience activating influencers across platforms and spaces. Understands the importance of mutual value exchange in crafting campaigns, whether earned, sponsored, or experiential.
• Ability to give strategic direction to influencers whether organic, earned or sponsored and proven ability to collaborate with agency team, clients and influencers / their agents to ultimately produce high-performing content.
• Strong understanding of industry regulatory and promotional rules. Must understand the disclosure guidelines as set by the FTC and provide sound counsel to clients and influencers.
• Strong negotiation ability to achieve highest and best value exchange between client and influencer. Provides contract negotiation counsel at all tiers, negotiates high-investment contracts. Understands implications of terms and conditions in negotiating, and is able to negotiate rates based on variables including usage, audience data, performance metrics and content formats. Understands contracting process and can manage other junior colleagues executing this process.
• Ability to analyze performance metrics. Has propensity for data analysis and application in planning and ROI and use of Omni tools + Tagger.
• Understanding of social commerce and affiliate marketing. Ability to develop strategic affiliate marketing partnerships. Understands the role of affiliate marketing in the value exchange, and can negotiate influencer partnerships using various compensation models.
• Expertise in social media strategy and interests in emerging platforms. Understands the impact of the evolving landscape on influencers and how to adjust programs and campaigns to stay relevant.
• Success managing paid social programs. Understanding of paid social landscape including hands on experience developing strategic paid social programs utilizing influencer-created content. Understands platform (Meta, TikTok, YouTube, Pinterest) nuances when allow-listing or amplifying influencer content and can work with integrated teams to execute seamlessly.
• New business hunter for both organic and new influencer growth opportunities and pitching.
• Ability to engage with and counsel senior level decision-makers across the client’s business, and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives. Candidate should have experience building relationships and working with diverse stakeholders effectively.
• May work across sector but has a primary dedicated sector and knows how to sell influence and grow revenue within the nuances of that sector.
• Demonstrated organizational skills necessary to best manage process of influencer contracting / legal, invoicing / financial execution, and data collection related to influencer audience and post-specific metrics.
• Ability to assess and mitigate risk, including in negotiations, regulatory, insurance, financial, legal and issues.
• Ability to cultivate diverse teams and contribute to an inclusive working and learning environment.

Qualifications

Compensation and benefits

The anticipated U.S. salary range for the Senior Vice President level is $110,000-$231,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and / or other benefits also are available.

Employment details

About the company

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value collaboration and balance in our employees’ lives. FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy, gender identity or expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, or any other protected class under federal, state or local laws.

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