Vice President of Marketing

Vice President of Marketing – General Contractor

Location : Miami, FL

Industry Requirement : Experience in construction or related professional services required

Overview

A dynamic and TOP ENR general contracting firm based in Miami is seeking a strategic, hands-on Vice President of Marketing to lead the company’s marketing function across high-rise commercial and high-end residential sectors.

This executive-level role will be responsible for setting the firm’s marketing vision, leading brand strategy, overseeing internal and external communications, and driving integrated marketing initiatives that support business development and firm-wide growth. The Vice President of Marketing will serve as a key member of the leadership team and collaborate closely with operations, preconstruction, and business development teams.

Key Responsibilities

• Develop and lead the execution of a comprehensive marketing strategy and budget
• Oversee Account-Based Marketing (ABM), brand development, digital marketing, and public relations
• Partner with pursuit teams to support strategic project opportunities
• Manage CRM platforms (Unanet or similar) and leverage analytics to guide marketing decisions
• Ensure cohesive brand presence across all media channels
• Support talent branding and internal communications efforts
• Lead internal marketing staff and manage vendor relationships

Qualifications

Why This Role

This is a unique opportunity to shape the marketing direction of a respected and growing general contractor in one of the country’s most competitive and design-forward markets.

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