California Licensed Performance Marketing Director

A company is looking for a Director of Performance Marketing.

Key Responsibilities

Manage Paid Search and Emerging Channels to achieve efficient CPA and identify growth opportunities

Own an 8-digit paid marketing budget and measure effectiveness against key business outcomes

Develop strategic roadmaps and collaborate with cross-functional teams to enhance marketing automation and tools

Required Qualifications

8-10 years of experience in leading paid digital advertising, with at least 4 years in SEM and 3 years in app marketing

4-6 years of people management experience with strong leadership skills

Exceptional analytical capabilities to derive actionable insights from trends

Advanced proficiency in Excel and in-depth knowledge of digital advertising platforms

Bachelor's degree in Marketing, Business, Analytics, or a related field preferred