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Marketing Director

Marketing Director

AL HomesCupertino, CA, United States
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Salary range : $120,000 - $160,000

For this role, Chinese / Mandarin speaking is a must.

Strategy & Leadership

  • Define and own AL Homes’ brand, positioning, and messaging framework.
  • Build and execute the annual marketing plan to drive homeowner and investor demand.
  • Partner with sales leadership to align marketing campaigns with revenue targets.

Demand Generation & Campaigns

  • Oversee multi-channel campaigns : direct mail (EDDM), paid ads, email marketing, and sponsorships.
  • Develop neighborhood-targeted campaigns to reach homeowners and investors directly.
  • Create compelling marketing collateral : flyers, brochures, yard signage, event displays, videos.

    • Events & Community Engagement

  • Lead the planning of open houses, showcases, broker tours, and community events.
  • Manage logistics including venues, catering, signage, AV, permits, and staffing.
  • Build partnerships with city councils, policy groups, and community associations.
  • Track event attendance, engagement, and ROI, ensuring leads flow into Salesforce / LeftMain.

    • Marketing Operations

  • Own campaign tracking through Salesforce / LeftMain, UTM structures, and GA4.
  • Manage vendors, contractors, and agency partners for creative, events, and media buys.
  • Ensure consistent brand storytelling across all homeowner and investor touchpoints.

    • Analytics & Reporting

  • Build and monitor marketing dashboards in Salesforce / LeftMain.
  • Track CPL, CAC, MQL→SQL conversion, and marketing contribution to contracts signed.
  • Provide regular performance updates and insights to executive leadership.

    • What We’re Looking For

  • 7+ years of marketing experience, including 3+ years in a leadership role.
  • Strong background in real estate, housing, or community-driven industries .
  • Proven track record of driving pipeline impact through events, direct mail, and campaigns .
  • Familiarity with CRM and marketing systems (Salesforce, LeftMain, GA4).
  • Excellent organizational and leadership skills; strong cross-functional communicator.
  • Comfort with occasional evening / weekend work during events.

    • Why Join Us

  • Be part of a team reshaping California’s housing market through innovation and policy.
  • Lead marketing at the intersection of real estate, policy, and community building .
  • Direct access to executive leadership and high-visibility projects.
  • Competitive compensation, growth opportunities, and mission-driven culture.
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