Product Marketing Manager, Devices Go-To-Market

Product Marketing Manager, Devices Go-To-Market

At Meta, we're building the future of human connection and the technology that makes it possible. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds. The Wearables Product Marketing organization influences early stage product development and roadmaps, creates go-to-market plans, drives in-market business growth, and provides direction for future investments. It's an exciting time to join the Wearables Product Marketing Team. Ray-Ban Meta AI Glasses have had a positive response from the public, and we are growing the team as we look to accelerate growth and plan for an expanded portfolio of products in the future. We are seeking an experienced Product Marketing Manager to drive and manage the go-to-market launch of future wearable products. This role will be embedded with our go-to-market and product teams and will represent the perspective of the market and voice of the consumer within product development to ensure we are making the best decisions to drive adoption, value for customers, and business growth. As part of the Go-to-Market PMM Team, you'll be working to unlock the next phase of wearables technology adoption worldwide.

Responsibilities

• Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify GTM considerations, emerging use cases, and other growth opportunities
• Lead the development of out-of-the-box GTM plans for new-to-world products, and drive integrated efforts across cross functional teams
• Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel
• Influence XFN teams (PM, Eng, Design, etc.) to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and inspiring change through aligned goals and a shared vision
• Partner with marketing, comms and sales teams to create product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc

Minimum Qualifications

Preferred Qualifications

$158,000 / year to $223,000 / year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.