Senior Director of User Acquisition / Performance Media Job at Electronic Arts (E

Senior Director of User Acquisition / Performance Media Electronic Arts (EA) is hiring for the Senior Director of User Acquisition / Performance Media. This role reports into the Head of Live Service Marketing and is directly responsible for growing some of EA’s most successful games. This is a unique opportunity to build a Performance Media team for EA’s Franchises from the ground up, transforming how we bring and support our products.

Overview The future of entertainment is interactive, and EA’s Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our franchises, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We are a multi-functional group with world‑class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Responsibilities Cultivate and manage a high-performing team of data-driven marketers specializing in user acquisition for PC, console and mobile

Seek out performance media solutions to critical business problems to help us grow and achieve our goals

Partner with product marketing, brand, channel marketing, creative and studio teams on go-to-market strategies

Educate and influence senior partners in Studio, Fan Growth and Publishing to maximize investment revenue

Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics

Lead ROAS target setting with studio and commercial teams to hit games’ top and bottom line returns

Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection

Change agent for advertising partner roadmaps to better meet business demands

Improve strategies to grow and maximize revenue for titles

Craft clear data-driven narrative to senior management

Requirements 15+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games

6+ years of experience in leadership / team manager role

Experience managing AAA game media budgets

Ownership, accountability & ability to solution complex problems

In-depth understanding of user acquisition algorithms, measurements, and creative best practices

BA / BS Degree in marketing / finance or equivalent quantitative field

Passion / knowledge for video games

Compensation And Benefits The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. Pay offered will be determined based on relevant factors. In the US, a comprehensive benefits package is provided, including paid time off, health coverage, retirement plans, and potential bonuses / equity where applicable.

California (depending on location e.g. Los Angeles vs. San Francisco) $210,600 - $320,000 USD

Washington (depending on location e.g. Seattle vs. Spokane) $198,300 - $269,500 USD

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, sex, gender, gender identity or expression, sexual orientation, age, disability, or any other characteristic protected by law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. Our benefits emphasize physical, emotional, financial, career, and community wellness to support a balanced life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.

Seniority level Director

Employment type Full-time

Job function Business Development and Sales

Industries

Entertainment Providers

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