Senior Director Horizontal Communications (Purpose, Training, & Sportswear)

Purpose :

Lead the NAM Brand Comms team (encompassing Horizontal Brand Comms, Sportswear / Training and Purpose). Build the NAM Comms strategies that sit at the intersection of Global plans and generating market

level consumer demand. Provide consistent direction and oversight to all channel teams and hold accountability for MWB and KPIs.

Key Accountabilities :

• Responsible for the creation of a yearly NAM strategy for each area under their remit. This should take into account consumer trend and behavior, Global and Market business needs, what has and has not worked previously
• Ensure execution of strategy across each area of the business (taking direction from paper to consumer)
• Direct all channel teams that support Brand, SPW / TR and Purpose (set direction, oversee briefs, ensure they know how they can support, what success looks like, clear obstacles, keep accountabilities etc)
• Support VP Brand Communication in MaEx process : building, managing, analysis, forecasting and reporting
• Be able to look across the categories to coordinate, money and resources strategically to accomplish our business goals
• Ensure the execution of the Global / NAM calendar (including any locally planned and globally approved Market-specific initiatives)
• Lead local Brand Campaign creation within Global guidelines while servicing NAM sport needs
• Partnership with Media team for Brand Media and category media planning, decisions and execution
• Set reactive strategy and coordinate with BUs to ensure a consistent approach and application of best practies
• Responsible for key KPIs for each area of responsibility and corrective actions / learnings against them
• Oversight of agency roster and selection to ensure strong relationships, good direction, diversity of skill sets and perspectives and appropriate pricing (in partnership with procurement)
• Oversee sell-in tools for key milestones
• Consistent planning and communication with BU teams to ensure marketing and product plans are complimentary
• Lead by example in driving a high employee engagement and high performance culture
• Identify and develop high-potential talents, to fuel the team's succession plan
• Oversee full team, give feedback, counsel, help to ensuring strongest team possible

Knowledge Skills and Abilities :

Qualifications :