Senior Product Manager, Digital Assets Management - (Hybrid, WA)

Job Title

Nordstrom is a leading fashion retailer that has offered the very best of on-trend product for men, women, and children since 1901. Today, we're shaping the future of retailpowered by technology and designed around customer shopping preferences in a digital-first world and in our stores. We're looking for a product leader who's passionate about the lifecycle of visual contentfrom the moment images are captured on set or generated through AI, to how they're organized, shared, and used to bring our brand to life. You'll shape how Nordstrom manages thousands of creative assets that power our customer experience. In this role, you'll navigate the evolving landscape where content is both captured by photographers and generated through AIensuring both are managed effectively. You'll partner directly with photographers, stylists, and creative teams to understand how content moves from concept to camera to customer, identifying opportunities to streamline workflows and enhance our visual storytelling.

As a Senior Product Manager within the Customer Experience Product Management organization, you'll lead our Digital Asset Management (DAM) strategythat's how we organize, store, and distribute our photography, product images, videos, and creative content across the company. You'll work across industry-leading solutions such as Adobe AEM Assets and proprietary Nordstrom applications to power the content pipeline for campaigns, creative operations, and merchandising for both Nordstrom and Nordstrom Rack. Success in this role requires experience leading complex products in high-ambiguity environments, partnering across multiple stakeholder groups, and balancing strategic vision with hands-on execution from concept through ongoing evolution.

A day in the life

• Define and drive the visual content strategy aligned with Nordstrom's digital priorities, ensuring a clear product vision and roadmap.
• Develop and evolve the content management capability roadmap in collaboration with Marketing, Creative, and Technology leaders.
• Lead strategic alignment with Adobe through quarterly business reviews, ensuring Nordstrom's goals are reflected in Adobe's product roadmap.
• Promote adoption and innovation in visual content management by staying ahead of industry trends, GenAI advancements, and automation opportunities.
• Optimize end-to-end content workflows by partnering with photographers, stylists, and creative teamsfrom concept to customer delivery.
• Collaborate cross-functionally with Digital Merchandising, Campaign, Product Management, and Engineering to ensure seamless asset flow and technical execution.
• Oversee the full product lifecycle of digital asset toolsfrom discovery to sunsetwhile evaluating new technologies and integration opportunities.
• Ensure successful product launches through coordinated planning, performance analysis, and continuous improvement based on metrics and feedback.

You own this if you have

Our employees are our most important asset and that's reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including :

The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

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2022 Nordstrom, Inc

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The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.

$142,000.00 - $220,500.00 Annual This position may be eligible for performance-based incentives / bonuses. Benefits include 401k, medical / vision / dental / life / disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment.