Sr. Lifecycle Marketing Manager

Sr. Lifecycle Marketing Manager

Docusign's Lifecycle Marketing team is laser-focused on one goal : ensuring our 1.7M+ customers don't just purchase Docusignthey actively adopt, engage, and expand their use of our platform.

As Sr. Lifecycle Marketing Manager, you will own strategies and programs that inspire customers to get value from Docusign every day. From onboarding and activation through long-term engagement, you'll build journeys and campaigns that drive adoption, deepen product usage, and reduce churn.

In this highly visible, cross-functional role, you'll turn business goals into measurable customer outcomesdriving usage, retention, and expansion at scale. You'll partner closely with Product Growth, Sales-Led Marketing, Product Marketing, Campaigns, Regional Marketing, Data Science, Customer Success, and Sales to create a seamless customer experience that motivates ongoing engagement and maximizes lifetime value.

This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.

Responsibilities include :

• Design, launch, and optimize customer engagement programs across email, in-product messaging, and guided notificationsdriving adoption, ongoing usage, and retention.
• Bridge Product Led Growth and Sales Led Growth motions, aligning lifecycle strategies to ensure consistency of value delivery across product-led and sales-assisted experiences.
• Partner with regional marketing teams to adapt and promote offers and programs that meet the unique needs of local markets.
• Leverage data, segmentation, and AI-driven personalization to create relevant, scalable programs that accelerate adoption and identify expansion opportunities.
• Translate business goals into customer impact, defining clear KPIs, reporting performance, and communicating progress across the organization.
• Collaborate cross-functionally with Product, Growth, Campaigns, Data Science, Support, and Sales to align efforts and amplify results.

Basic requirements include :

Preferred qualifications include :

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations :

California : $126,900.00 - $197,800.00 base salary.

Illinois, Colorado, Massachusetts and Minnesota : $120,800.00 - $166,100.00 base salary.

Washington, Maryland, New Jersey and New York (including NYC metro area) : $120,800.00 - $174,525.00 base salary.

This role is also eligible for the following :

Global benefits provide options for the following :

This position is not eligible for employment in the following states : Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.