Associate Director, Marketing Analytics - Immunology

Associate Director, Marketing Analytics, Immunology

The Analytics and Performance Excellence (APEX) team, supporting AbbVie's US Commercial organization, is comprised of over 300 talented professionals and continues to grow each day. Our team consists of highly respected researchers, analysts, and strategists, all striving to set the benchmark for Research & Analytics within the biopharmaceutical industry. We deliver comprehensive strategic insights and advanced analytics solutions to each business, ensuring enhanced speed and connectivity to Marketing, Sales, and Leadership. We view data not as an endpoint, but as a gateway to generating meaningful insights. Our team is committed to developing new capabilities and skill sets, fostering an environment where members can be themselves, express creativity, share their ideas, and deliver excellent work. Our mission to support patients is taken seriously, but with a touch of humor and individuality. We're smart, fun, quirky, and innovative, and we'd love you to join our team.

The Associate Director, Marketing Analytics, Immunology, within APEX, plays an instrumental role in maximizing the opportunity for AbbVie's in-market and near-term pipeline products for the Immunology Portfolio. The Associate Director provides direct and indirect leadership for all brand / indication combinations and is responsible for addressing the business needs across Rheumatology, Dermatology, and Gastroenterology franchises. The individual provides direct and indirect influence over EIMP, IRA, franchise analytics, financial forecasts, HCP and Patient targeting, recommendations on SG&A investment, performance measurement, and developing advanced capabilities. These responsibilities are critical in driving strategic recommendations for the Immunology portfolio and each franchise. The Associate Director should demonstrate strong subject matter expertise within the U.S. Immunology market environment and understand the data and analytic techniques needed to influence strategy. This individual will engage with external data and service providers (including IQVIA, ZS, and others) and be responsible for pulling brand strategy and tactics at a national and sub-national level.

Major Responsibilities :

• Continue to advance analytic capabilities within the Immunology Therapeutic Area through proactive development of new data and technical capabilities, working with internal teams and external suppliers
• Partner with APEX Market Access Insights and Patient Services in providing insights on EIMP initiatives and advancing standards of care for IMM patients
• Advance Immunology reporting and tracking capabilities, automating and streamlining to automate and reduce manual work
• Closely involve with the financial planning process, responsible for input into the financial planning process & key conduit to Forecasting for all monthly estimates, annual plan, and long-range plan deliverables
• Partner with AbbVie Digital Lab and APEX Center to build out Immunology Omnichannel platforms and capabilities, including partnering with APEX Center to build the required Immunology data and Omnichannel Analytics Infrastructure
• Build highly collaborative relationships with APEX Insights and Analytics, APEX Market Access, APEX Center, Digital Lab, Finance / Forecasting, APEX Patient Services, and Sales Operations
• Provide product performance reports at regular intervals that facilitate a deep understanding of brand performance relative to key targets (Plan and LBE)
• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix / business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecast and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions

Education :

Required Skills :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.