Account Director, Client Development & Strategy

Account Director, Client Development & Strategy

Storyful, a News Corp company, is a global leader in social media news and intelligence reporting. We harness data from across the digital and social media landscape to provide trusted, cross-platform content and context in a complex online information environment.

Storyful Intelligence helps partners understand the attitudes, behaviors, and emotions shaping the world. Our mission is to provide intelligence-driven marketing and communications strategy to business leaders by delving into the nuances of social and digital media intelligence.

Role Overview : New Business & Client Partner Executive

The Account Director plays a pivotal role in client management and the growth of Storyful's Intelligence team. The ideal candidate will have a proven track record of identifying, cultivating, and managing clients and creating new business growth opportunities with marketing and communication decision-makers at mid-to-large organizations. You will be responsible for managing clients, proactively seeking out new client opportunities, building relationships with C-suite and senior-level marketing and communications professionals, and positioning Storyful as the preferred partner for data-driven brand strategy and communications solutions. This position will initially be weighted toward new client growth, and progress to be 50% focused on client management and 50% new client acquisition.

Key Responsibilities

• Client Engagement : Cultivate and maintain strong relationships with senior executives, brand managers, and marketing directors, presenting Storyful's offerings as solutions to their strategic brand communications challenges.
• Lead Generation & Prospecting : Identify and target new business client opportunities through market research, networking, and strategic outreach to marketing and communications decision-makers at leading companies.
• Category Growth Strategy & Execution : Partner with brand and data analyst teams to develop and execute tailored strategies for potential clients and help build customized proposals leveraging communications and intelligence service offerings.
• Relationship Management : Nurture and maintain new and long-term client relationships, ensuring continued satisfaction through exceptional communication and a commitment to continue to deliver value to client partners.
• Presentation Skills : Ability to confidently communicate brand communications recommendations and data and insights to engage with clients, understand their needs, and positively impact their company. Help develop communications strategies and compelling presentations to align with client goals.
• Writing and Editing : Strong writer who can synthesize data and insights into compelling storytelling for executive client partners and prospects.
• Multi-tasking & Collaboration : Work closely with client partners and the Storyful team members to create comprehensive client research, and leverage data to provide plans based on business and communications goals.
• Client Partner Relationships : Leverage client management experience to prospect new companies and drive revenue growth.
• Market Intelligence : Stay informed about industry trends, competitive offerings, and category developments to drive interest in Storyful and further engage clients.
• Reporting & Insights : Participate in regular reporting about business development progress, client activities, and new ideas for growth with senior leadership.

Qualifications

Why Join Storyful?

Storyful - Intelligence Pay Range : $110,000 - $145,000 plus bonus