Paid Search / SEM Specialist (freelance)

Title :

Paid Search / SEM Specialist

We are seeking a highly skilled Paid Search / SEM Specialist with proven experience working in advertising agencies, specifically with health or pharmaceutical clients. The ideal candidate will have a strong background managing comprehensive paid search campaigns across platforms such as Google Ads and Bing.

Location : Hybrid (NYC)

Rate : $25-30 / hr

Duration :

ASAP until 12 / 31 (possibility for extension)

Key Responsibilities :

• Develop, implement, and optimize paid search campaigns tailored to the healthcare and pharmaceutical sectors.
• Manage keyword research, bidding strategies, and audience targeting to maximize campaign performance and ROI.
• Analyze campaign data and provide actionable insights to improve effectiveness and meet client objectives.
• Collaborate closely with internal teams and clients to ensure alignment with brand guidelines and compliance regulations specific to health and pharma industries.
• Monitor campaign pacing and budget allocation to ensure efficient spend and timely delivery of campaign milestones.
• Stay current with paid search trends, industry best practices, and regulatory changes affecting health and pharmaceutical advertising.

Qualifications :

This is an excellent opportunity for a motivated Paid Search / SEM Specialist to contribute their expertise within a dynamic agency setting focused on impactful healthcare and pharma campaigns.