Senior User Researcher, WPP Open (New York)

Senior User Researcher

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

We are looking for a Senior User Researcher to play a central role in shaping the user experience of our global GenAI-powered marketing platform, which is transforming how 150,000 employees across creative, media, and production deliver work. As a foundational part of our digital transformation, this platform blends intelligent automation, role-based AI agents, and new ways of working to streamline project delivery across the enterprise.

You will co-create and scale our user research practicecapturing deep insights into user behaviours, needs, pain points, and emerging habitsto influence product direction, drive behavioural change, and ensure the platform is intuitive, efficient, and widely adopted. This role blends strategic thinking, research rigour, and storytelling to bring the voice of the user into every stage of the transformation.

This is your opportunity to define how a global creative organization builds and scales the next generation of AI-powered tools and behaviours. You'll be the bridge between global users and platform creatorsensuring we build something useful, usable, and truly transformative. If you're passionate about understanding people and designing for change, we'd love to hear from you.

End-to-End Research Leadership

• Own and drive the research strategy across the GenAI platform transformation, aligning with strategic goals, user adoption targets, and behavioural change objectives.
• Design and conduct mixed-methods research (qualitative and quantitative) to explore user needs, workflows, perceptions of AI tools, and barriers to adoption.
• Identify and segment user personas across functions (creative, media, production), roles, and maturity levels in AI literacy and digital tooling.

Insights for Behaviour & Adoption

Prototype & Product Testing

Continuous Feedback & Learning

Cross-Functional Collaboration

What you'll need :

Preferred Qualifications :

Who you are :

You're open : We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded : to new ideas, new partnerships, new ways of working.

You're optimistic : We believe in the power of creativity, technology and talent to create brighter futures for our people, our clients and our communities. We approach all that we do with conviction : to try the new and to seek the unexpected.

You're extraordinary : We are stronger together : through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you :

Passionate, inspired people We aim to create a culture in which people can do extraordinary work.

Scale and opportunity We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

$75,000 - $180,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.