Marketing Analytics Lead

A company is looking for a Marketing Analytics Lead to develop and lead the analytics strategy for digital financial services.

Key Responsibilities

Develop and execute the marketing analytics strategy across various channels

Partner with teams to optimize digital acquisition performance and deliver actionable insights

Lead customer segmentation initiatives to inform personalized marketing strategies

Required Qualifications

10+ years of experience in marketing analytics or digital marketing data science

Deep understanding of digital channels and associated KPIs

Proven experience in designing measurement frameworks

Experience managing data integration for analytics and personalization

Demonstrated success in building and leading high-performing analytics teams