SEO Specialist Job at University of St. Augustine in San Marcos

The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.

GENERAL SUMMARY

The SEO Specialist owns the university’s end-to-end organic-search strategy, planning, implementing, and optimizing technical SEO, content enhancements, and CRO tests across web properties to drive organic growth and lead generation. Blending strong technical SEO, strategic content optimization, and light experimentation, the role boosts search visibility, site engagement, and pipeline results while safeguarding accessibility and brand compliance. Success comes through close collaboration with agency partners, web developers, designers, content creators, the IT team, and broader marketing stakeholders.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Search & Content Optimization

• Perform keyword & competitive research; create briefs for writers / designers as needed
• Optimize on-page elements (metadata, headers, schema, internal links, images / alt).
• Work with agency and brand partners to align content with search intent and brand voice.
• Execute content updates on the site as needed.

Technical SEO & Site Health

Conversion-Rate Optimization

Analytics & Reporting

Continuous Improvement, Governance, and Collaboration

OTHER DUTIES AND RESPONSIBILITIES

May perform other duties and responsibilities that management may deem necessary from time to time.

POSITION IN ORGANIZATION

Reports to : Sr. Manager, Digital Content and Experience

Positions Supervised : None

TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

EDUCATION and / or EXPERIENCE

LICENSURE and / or CERTIFICATION

BUSINESS COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies :

WORK ENVIRONMENT

Work is performed primarily in a standard office environment but may involve exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily and includes physical demands associated with a traditional office setting, e.g., walking, standing, communicating, and other physical functions as necessary.

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