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Marketing Coordinator - U.S. Lubricants

Marketing Coordinator - U.S. Lubricants

MediabistroAppleton, WI, United States
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POSITION SUMMARY The U.S. Lubricants Marketing Coordinator is responsible for understanding, supporting and coordinating the execution of the marketing tactics across all segments of the U.S. Lubricants business. This role includes managing supplier promotions, supporting operations and product management, and enhancing the overall digital customer experience. JOB RESPONSIBILITIES

Content Marketing

  • Support content creation and maintenance of products and services on the U.S. Lubricants website. Collaborates with team to analyze, review and implements changes to website to maximize site traffic.
  • Develop content for website, social media platforms, and email campaigns to engage prospects and customers digitally.
  • Update and create marketing materials for both internal and external use.

Marketing Analytics

  • Analyze current marketing programs and promotions to understand customer behavior.
  • Monitor and research competitive and market data across various sales channels.
  • Conduct research to identify and organize prospective customers, industry contacts, and partnership opportunities.
  • Product Marketing

  • Coordinate with operations, technical and compliance teams to update product labels and product data sheets for THRIVE products and maintain them on digital platforms.
  • Manage supplier promotions, create awareness, and drive participation across the sales organization
  • Event Management

  • Assist with internal and external events including tradeshows, town halls, operations summits, new hire product training, and other events as needed.
  • Other Marketing duties

  • Maintain inventory of promotional materials and marketing collateral; manage distribution and shipment to the sales team and customers.
  • Support the Marketing Manager with various projects
  • General

  • Live our values of High Performance, Caring Relationships, Strategic Foresight, and Entrepreneurial Spirit
  • Find A Better Way by championing continuous improvement and quality control efforts to identify opportunities to innovate and improve efficiency, accuracy, and standardization
  • Continuously learn and develop self professionally
  • Support corporate efforts for safety, government compliance, and all other company policies & procedures
  • Perform other related duties as required and assigned
  • QUALIFICATIONS

    Required :

  • Associate's degree in marketing, communications, business, or related field
  • Strong Microsoft Office skills, including Word, Excel and Power Point required
  • Strong knowledge of various digital platforms as they relate to business, especially in the B2B space.
  • Superior writing ability and the ability to research and write on various topics for business audiences
  • Ability to multi-task, think creatively "out-of-the-box", and handle multiple projects & priorities while working highly independently.
  • Desire to "Find a better way" for current processes / procedures
  • Preferred :

  • 1 year of hands on experience in the marketing field preferred
  • Bachelor's degree in marketing, communications, business, or a related field preferred.
  • Knowledge of marketing technology stack, which includes Salesforce, Pardot, Canva, and ability to write & edit html.
  • DIVISION : U.S. Lubricants

    U.S. Venture requires that a team member have and maintain authorization to work in the country in which the role is based. In general, U.S. Venture does not sponsor candidates for nonimmigrant visas or permanent residency unless based on business need.

    U.S. Venture will not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed recruitment Master Service Agreement, there will be no obligation to any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without an agreement, U.S. Venture shall reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of U.S. Venture.

    U.S. Venture, Inc. is an equal opportunity employer that is committed to inclusion and diversity. We ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristic. If you need assistance or an accommodation due to a disability, you may call Human Resources at (920) 739-6101 .

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