Director of Sales (Port St Lucie)

Director of Sales Akel Homes

PURPOSE AND SUMMARY

The Director of Sales will lead the planning and execution of sales strategy across Akel Homes communities, with a primary focus on our flagship Sundance master-planned community in Port St. Lucie . With a development pipeline of more than 8,000 homes to be delivered over the next 20+ years , this is a career-defining opportunity to shape and lead one of Floridas largest and most dynamic residential communities.

The Director of Sales is responsible for driving sales performance, coaching and developing a team of new home sales professionals, and partnering closely with leadership across Marketing, Operations, and Land. This role is pivotal to ensuring Akel Homes delivers a world-class homebuying experience while achieving long-term growth targets.

FUNDAMENTAL JOB DUTIES / RESPONSIBILITIES

Essential Functions

• Lead the sales team to achieve and exceed established sales goals across all active communities, with a particular focus on the Sundance development.
• Develop and execute an annual Sales Strategy Plan to maximize market share and capture rate in Port St. Lucie and the Treasure Coast.
• Culture Foster a high-performance sales culture that reflects Akel Homes core values of quality, integrity, and customer-first service.
• Talent Acquisition & Retention Recruit, hire, and retain top-performing sales counselors with experience in new home sales.
• Talent Management Define and communicate clear goals, metrics, and behaviors for the sales team, reviewing performance monthly and through established evaluation processes.
• Talent Development Provide consistent coaching, training, and mentorship to sales counselors and managers to elevate performance and skillsets, including B2B sales techniques targeting Realtors.
• Build and expand relationships with Realtors, brokers, and influencers to drive traffic and sales to Akel Homes communities.
• Establish Defined Sales Areas (DSAs) and assign goals and community-specific quotas to ensure coverage and accountability.
• Regularly inspect model homes and sales centers to ensure they are presentation-ready and aligned with Akels brand standards.
• Develop and lead inspiring sales meetings, workshops, and training sessions to energize and upskill the team.
• Collaborate with Marketing on campaigns, events, and Realtor outreach to maximize community exposure.
• Partner with Operations, Finance, and Land to ensure alignment of pricing, incentives, and sales strategies with business objectives.
• Monitor sales data, backlog, inventory, and market conditions to adapt strategy and maintain competitive advantage.
• Ensure consistent and accurate use of CRM and sales systems (e.g., Salesforce or equivalent) for pipeline management and reporting.
• Continuously evaluate sales processes, streamline workflows, and eliminate inefficiencies to maximize field sales effectiveness.

QUALIFICATIONS

Education & Licensing

Experience

Technical Skills

Interpersonal & Leadership Skills

WHY AKEL HOMES?