Guinness Brand Advisor West

Guinness Brand Advisor West

The Guinness Brand Advisor is responsible for delivering education and expanding brand awareness for our portfolio of beer brands. Reporting to a Director, Client Engagement, the Guinness Brand Advisor will develop trade relationships and interact face-to-face with distributors, retailers and consumers nationwide. Additionally, this role will have regular interaction with the Diageo stakeholders, Guinness Brand Team & Field Marketing lead.

Job Responsibilities Will Include But Are Not Limited To :

Brand Advocacy. Represent brand(s) at distributor & trade-focused events with education, mentorship, networking, and tastings, including Global Guinness Quality standards

Account Management. Generate Guinness volume growth through retailer & consumer activation. Commercial ownership of a set list of key On Premise accounts as well as new accounts

Trade & Consumer Education. Impart brand history, production, taste profile, and bar operations knowledge to clients, distributors, trade, and consumers

Distributor & Trade Engagement. Drive brand presence, performance, and advocacy in select On Premise accounts using strategic engagement activities and business-focused solutions

Content Development. Collaborates in developing industry-forward educational content to share with internal (agency & client) and external (trade & distributor) audiences as needed

Social Media Presence. Utilize social platforms to amplify brand initiatives and showcase portfolio expertise; growth of individual social presence

Agency Mentorship. Mentor local agency Beer Sales Representatives on brand knowledge and best practices, while instilling and developing a passion for the beer industry

Agency Accountabilities. Complete accurate and timely management of agency initiatives including :

• Budget and expense management
• Performance growth; delivery of individual KPIs and program activities
• Reporting responsibilities; tracking and management of performance data using agency-appointed platforms
• Participation in all internal training initiatives; expanding education and knowledge across all teams
• Point of sale, asset, and warehouse management
• Brand, market, competitive and customer insight curation

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

The physical demands of this role require the following :

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

The qualifications required for this role include :