Director of Marketing - Litigation

Director of Marketing - Litigation

Cooley is seeking a Director of Marketing - Litigation to join the Marketing and Business Development team.

Position summary : Under the supervision of the Director of Client Development, the Director of Marketing - Litigation will work closely with their assigned department and practice group chairs, firm attorneys and other marketing and business development team members to lead all client development and marketing activities for the Litigation department. The primary goals are to drive revenue, relationships and brand through new business opportunities and client expansion programs, including client targeting and cross-sell initiatives, thought leadership, events and sponsorships, digital interactions, pitches and proposals, and client development coaching and training. This leadership position oversees a large marketing team. Effective development and guidance of the marketing team is essential to success in this role. Specific duties include, but are not limited to, the following :

Position responsibilities :

Strategic direction :

• In conjunction with the Director of Client Development, department and practice group leaders and firm leadership, develop and execute marketing and client development plans for the Litigation department and assigned practice group(s) that result in measurable growth of business for the firm, with emphasis on retention and service expansion to existing clients, as well as cultivation of new clients for the firm
• Identify targets and support programs, events, sponsorships, content creation and distribution, etc., to drive revenue from identified targets while both enhancing the department's brand and the overall client experience.
• Identify trends in marketplace and respond with marketing strategy recommendations
• Guide department and practice-specific marketing strategies and tactics
• Work with other marketing and business development leaders to develop and execute strategy across the firm
• Serve as liaison between lawyers and other marketing functions
• Work closely with the Innovation and Technology teams to utilize emerging technologies to both create efficiency in team operations and to provide real-time insights to other marketers and the business
• Communicate strategies and tactics to ensure implementation and coordination across practices and geographies
• Coordinate effectively with business development team on in-market activities
• Advise on marketing orientation for new arrivals including lateral partners with a focus on client portability, retention and practice expansion

Management and operations

Client development :

Programs and visibility initiatives :

Supervisory :

Skills and experience :

Required :

Preferred :

Competencies :

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a full-time schedule is $275,000 - $345,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and / or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and / or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.