Performance Video Strategist

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

About this role :

We are looking for a Performance Video Strategist to join our creative team! This is a creative strategy role, focused on concepting, scripting, directing, and producing winning video ads across Meta, YouTube, TikTok, and beyond.

The Performance Video Strategist bridges storytelling and strategy using creativity, psychology, and data-driven insights to craft thumb-stopping, high-converting video assets.

You’ll lead the video creative process from ideation through execution, working closely with editors, designers, and our media buying team to bring concepts to life. If you obsess over scroll-stopping hooks, sharp story arcs, and optimizing every second for performance, this role is for you

Responsibilities :

Own the strategy and execution of video creative assets across key platforms (Meta, YouTube, TikTok, etc.).

Develop original ad concepts based on product research, audience psychology, and performance trends.

Script video ads — from short-form hooks to longer-form storytelling sequences — always optimizing for conversions.

Direct and collaborate with video editors, on-screen talent, designers, and production resources.

Interpret ad performance data to refine messaging, visuals, pacing, and calls-to-action.

Conduct competitive creative audits to stay ahead of market trends and continuously evolve messaging styles.

Collaborate tightly with media buyers, funnel strategists, and growth teams to align creative with broader campaign goals.

Experience :

3+ years of experience in marketing strategy or video production within a marketing agency or similar environment.

Skills and Expertise :

Ability to interpret ad account data and derive actionable insights.

At least 2 years of experience writing or editing ads for Meta & YouTube.

Excellent communication and presentation skills.

Creative and strategic thinker with a proactive approach to problem-solving.

Experience in direct response ad copy.

Familiarity with video editing tools (bonus points for Adobe Premiere, After Effects, etc.).

Ability to manage multiple projects under tight deadlines with a high attention to detail.

Excellent visual storytelling skills demonstrating a strong grasp of direct response marketing principles.

A proven portfolio demonstrating your skills is required; examples of video ads, particularly for Meta or YouTube, would be highly valuable to review.

Compensation

$75,000-$95,000

Benefits

Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs

Customizable 401 (k) plan with employer match after 90 days

Company-paid Life Insurance Policy

Flexible PTO

Company-provided Macbook

Hybrid work policy

Location

This is a hybrid position and will require 2-3 days in the office.

We’re looking for a motivated and collaborative professional to help bring our agency’s vision to life through impactful marketing initiatives. If you’re passionate about marketing, adept at managing complex projects, and thrive in a fast-paced agency environment, we’d love to hear from you!

Strikepoint is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.