Community Marketing Representative II

Job Summary :

The Community Marketing Representative II is responsible to support the enrollment and retention strategy in collaboration with management to ensure all membership goals are successfully achieved.

Essential Functions :

• Utilize an educational approach to community organizations to promote any available lines of business in assigned regions
• Serve as a subject matter expert on all lines of business available in the assigned territory
• Contribute and support the development of educational and enrollment opportunities with community and government agencies, community housing, providers and health systems, community business associations, targeted industries and faith-based organizations
• Assist in various types of community outreach strategies and programs with guidance to internal departments and staff while adhering to all applicable state and federal regulatory requirements
• Collaborate cross functionally in the development of specific strategies for enhanced engagement including collaboration with other internal teams.
• Conduct presentations, marketing activities and other informational events in accordance with current approved marketing guidelines and State / Federal regulations
• Deliver educational staff presentations to targeted industries, community organizations and government agencies
• Strictly adhere to all State and Federal Marketing regulations
• Complete all required training to successfully satisfy all State and Federal requirements
• Observe and report current market information on benefits, services, trends, changes, strategies / tactics, new products, etc.
• Maintain professional and technical knowledge by attending educational workshops; training, reviewing professional publications; participating in industry Continuing Education Courses
• Cross trained in all lines of CareSource products and benefits
• Provide proactive, high-level relationship management and support with key agencies in order to grow and retain membership.
• Work within guidelines of sponsorship and promotional items budgets.
• Keep management informed by documenting detailed sales activity and records of all agency / organization contacts in the Customer Relationship Management tool ("CRM") and weekly reports
• Drive new membership acquisition by managing lead generation and direct marketing outreach during AEP (Annual Enrollment Period)
• Effectively coordinate community activities with other internal teams to ensure achievement of desired results
• Work within a territory plan to achieve desired membership and retention goals
• When necessary, participate in the negotiation, development, and staff coordination of Community / Agency / Provider events
• Regular travel to conduct to community-based organizations as needed to ensure effective administration of the program
• Perform any other job duties as requested

Education and Experience :

Competencies, Knowledge and Skills :

Licensure and Certification :

Working Conditions :

Compensation Range :

$53,400.00 - $85,600.00 CareSource takes into consideration a combination of a candidate's education, training, and experience as well as the position's scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee's total well-being and offer a substantial and comprehensive total rewards package.

Compensation Type : Salary

Competencies :

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.

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