Social Media Manager and Content Creator Job at Peak Design in San Francisco

About Peak Design

The purpose of Peak Design is to create happy, meaningful lives for the people that work here. We believe this purpose can only be achieved when self-actualizing, highly stoked people enthusiastically step into (or log onto) the Peak Design office every day. Our purpose and our mission go hand-in-hand and we encourage and celebrate authenticity and the unique perspective each of our employees brings. We're a close-knit team that thrives on mutual respect and the belief that every voice matters-especially when it's got something interesting to say.

We make radical, meticulously-engineered gear for detail-obsessed people. Our backpacks, travel bags, camera gear, and phone accessories are used dang-near everywhere. If you've visited Machu Picchu, Tokyo, or an REI store in the last 10 years, you've been within ogling distance of a Peak Design product.

Alongside our award-winning gear is a brand that truly reflects who we are as people-passionate about design, deeply caring about our environmental and social impact, unafraid to speak up, radically transparent, and generally down to clown. Whether we're explaining a product, running a sale, launching a nonprofit, sponsoring a film, or razzing the biggest company on Earth, we do it with our trademark honesty, warmth, and wit. Through our products and our brand, we aim to create delight, and leave this world better than how we found it.

About the job

We've got loads of people the world over who are fanatically in love with our award-winning products, and we need you to cultivate and foster their continued happiness. You'll have to be funny and creative, and you'll be supported by an entire in-house team of videographers, editors, designers, and photographers.

Part writer, part creator, part instigator, part strategist, we need somebody to own and invigorate Peak Design's community touchpoints. You'll be our daily social media manager, injecting our brand voice into posts, stories, reels, live hangouts, and unfathomably passionate Reddit threads about zippers. You'll keep tabs on emerging platforms and decide if they're worth putting energy towards. You'll drive our content strategy and calendar...much of that content will come from you, but you'll also be a master curator and repurposer. You'll figure out what works, what we need more of, what the trends are, and when to buck the trends.

We're looking for a masterfully witty writer who-in addition to social copy-can chip in to help write video scripts, emails, texts, website copy, customer service articles, and apology letters to our neighbors after our holiday party. Social media management experience and a keen creative eye are musts, as are some combination of photo, video, and graphic design chops.

What you'll do :

• Engage with our community via social platforms, emails, and at our retail stores
• Edit and repurpose existing long-form content for social
• Curate UGC content from ambassadors, other creators, and customers
• Become an expert on Peak Design gear and the market in which it exists
• Develop and refine our strategy for posting and sharing content
• Foster Ambassador and Influencer relationships and be their point of contact for Peak Design
• Produce organic content that highlights our designs and their designers, our environmental social initiatives and employer brand
• Collaborate with rest of production team to align on shoot schedules, content priorities, and creative direction

Role requirements

Ability to shoot / edit funny, engaging short-form video reels

Nice-to-haves

A day in the life :

Salary Range

Diversity, Equity, Inclusion and Belonging

At Peak Design we believe a diverse team is an innovative team and something worth celebrating. A range of perspectives and backgrounds creates a stronger and more creative work environment (not to mention more fun). We're committed to equality and inclusivity across race, gender, age, religion, identity, and experience.

Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we strongly encourage you to apply anyway! If what we do resonates with you, and you feel excited and able to contribute, we're equally stoked for the opportunity to engage with you.

Applicants may review Peak Design's Equal Employment Opportunity Commitment as well as our Discrimination, Harassment, and Retaliation Prevention Policy, here. Additional resources, including how to file a discrimination complaint, can be found on the State of California's Civil Rights Department website, along with publications CRD-E07P-ENG, CRD-185P-ENG, and CRD-185-ENG.