Digital Marketing & SEO Specialist

Description

We are looking for a Full‑time Digital Marketing & SEO Specialist. This individual will work with a team of marketers to perform audits, analysis, and management of SEO and digital marketing for our clients.

Responsibilities

Plans and executes all web, SEO / SEM, database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains our social media presence.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Collaborates with internal teams to create landing pages and optimize user experience.

Uses strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Identifies critical conversion points and drop-off points and optimizes user and / or sales funnels.

Collaborates with agencies and other vendor partners.

Evaluates emerging technologies.

Provides thought leadership and perspective for adoption where appropriate.

Skills

Creating and maintaining client relationships

Self‑motivated yet customer‑focused

Proficient in marketing research and statistical analysis

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Experience executing paid social media campaigns

Knowledge of video and picture editing software such as Adobe After Effects / Photoshop

Must be able to juggle multiple projects at the same time

High attention to detail

Full understanding of all social media platforms

Problem‑solving skills

Knowledge of content management systems

Experience

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns

Experience in optimizing landing pages and user / sales funnels

Experience with A / B and multivariate experiments

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Moz, Mangools, Ahrefs, SEMRush, etc.)

Working knowledge of ad serving tools and setting up campaigns on native platforms including Google Ads, Facebook / Instagram Ads, Bing Ads, and LinkedIn Ads

Advanced knowledge of Google Tag Manager

Qualifications

Google Ad certification required

Benefits

Bonus opportunities

Work‑from‑home options

Healthcare insurance (Employer pays half of employee’s Healthcare)

Vision insurance

Dental insurance

Group Life insurance

Short‑term Disability insurance

Continuing Education Budget

12+ days paid holidays (Including a week or more shutdown at the end of the year)

Paid vacation, sick time, and bereavement time

Collaborative and team‑oriented work environment

Quarterly Team Outings

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