Marketing Technology Specialist (Appleton)

Marketing Technology Specialist

We're targeting a hands-on, detail-oriented Marketing Technology Specialist whose primary responsibility is to support the daily operations and strategic improvements of our Product Information Management (PIM) and Digital Asset Management (DAM) systems, among other digital marketing tools and responsibilities.

This role plays a key part in organizing product data, distributing digital assets to distributor partners, and supporting our third-party web tools and site operations. This is an exciting role for someone with a few years of experience working in digital content or eCommerce environments, who's eager to grow their skills across platforms and systems. You'll work closely with cross-functional teams and help us deliver clean, consistent, and timely product content across digital touchpoints.

Key Responsibilities

PIM & DAM Operations

• Maintain and govern the PIM and DAM systems, ensuring accurate product data and well-organized media assets.
• Drive and coordinate system-wide improvements in data governance, simplification, and unification of product data and assets across all ITW Welding brands and product lines.
• Develop and execute methods and standards for gathering, managing, and sharing marketing assets in an efficient and consistent manner.
• Tag, organize, and publish product images, videos, and documents using defined metadata standards.
• Help upload, structure, and maintain product records within the PIM system for both new product launches and ongoing updates.
• Support the syndication of product content and assets to distributor partners, including preparing and validating file templates.
• Explore and recommend solutions for AI-powered tools to improve data quality, data consistency, and workflows.

Distributor Asset Support

Website & Third-Party Tool Support

Qualifications

Preferred :

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.