Associate Strategy DirectorVirtualVocations • Garden Grove, California, United States
Associate Strategy Director
VirtualVocations • Garden Grove, California, United States
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A company is looking for an Associate Strategy & Insights Director.
Key Responsibilities
Collaborate with Marketing, Creative, and Product teams to develop audience-driven briefs and positioning frameworks
Conduct brand health and cultural trend research to identify opportunities for strengthening brand positioning
Lead qualitative and quantitative research initiatives to inform brand health, creative, and product positioning decisions
Required Qualifications
7+ years of experience in Marketing or Consumer Insights, preferably in a CPG brand
Experience using Quantilope for analyzing consumer motivations and brand health
Proficiency in WGSN for monitoring cultural and category trends
Ability to integrate findings from various data sources to inform strategic decision-making
Expertise in using tools like Asana, Adobe Suite, and survey platforms
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Director Strategy • Garden Grove, California, United States
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