Lead Programmatic StrategistVirtualVocations • Fresno, California, United States
Lead Programmatic Strategist
VirtualVocations • Fresno, California, United States
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A company is looking for a Lead Programmatic Strategist to enhance clients' digital performance through innovative programmatic strategies.
Key Responsibilities
Lead client strategy and service as the primary contact for Programmatic across assigned accounts
Oversee campaign planning, execution, and reporting across various platforms
Mentor team members in strategy, performance analysis, and budget management
Required Qualifications
6+ years of experience in programmatic in an agency environment
Hands-on experience with major DSPs such as The Trade Desk, DV360, and Amazon DSP
Deep understanding of CTV / OTT with strong measurement capabilities
Advanced proficiency in Excel / Google Sheets
Working knowledge of Amazon Marketing Cloud
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Strategist • Fresno, California, United States
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