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Vice President Group Director, Data and Analysis
Vice President Group Director, Data and AnalysisPublicis Groupe • Boston, MA, United States
Vice President Group Director, Data and Analysis

Vice President Group Director, Data and Analysis

Publicis Groupe • Boston, MA, United States
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Overview

Vice President Group Director, Data & Analysis

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. We’re looking for an outstanding VP / Group Director—someone who can lead data-driven strategy to align with client goals, develop innovative solutions to solve marketing challenges, and collaborate with clients and Digitas leadership.

Responsibilities

Job Responsibilities :

As VP / Group Director, you’ll serve as a key Digitas thought leader, aligning digital strategy with a client’s broader business goals and objectives. Your clients’ needs will vary, and may include integrated marketing, media, CRM, segmentation, and / or primary research.

Day-to-day, your role includes :

  • Leading and strengthening ongoing client relationships by exceeding expectations across all aspects of the engagement
  • Serving as go-to client and internal resource for strategic issues such as competitive landscape analyses, technology points of view, and budgeting decisions
  • Performing assessments to help clients understand their current marketing and analytics capabilities and identify enhancement opportunities
  • Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
  • Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all marketing activities (Media, Creative, CRM, and eCommerce)
  • Determining new opportunities among existing clients and participating in new business initiatives
  • Contributing to the overall Data & Analysis capability through thought leadership and work innovation
  • Providing support, coaching, and training to assist in career development

Qualifications

We’re looking for strong, impactful work experience, which typically includes :

  • 12-14 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
  • Experience managing a team of experienced employees
  • Strong analytical, critical thinking, and problem solving skills
  • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
  • Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
  • General knowledge of or direct experience with the media industry or CRM platforms are a plus
  • A four-year college degree; advanced degree is a plus
  • Proven leadership ability with strong client relationship skills
  • In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape
  • The ability to thrive in a fast-paced and deadline-driven environment
  • Open to travel as needed
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL
  • E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

    • Got the sparkle? Apply if you believe your unique skills are a fit.

    Additional Information :

    Digitas is an equal opportunity employer.

    Our Publicis Groupe motto “Viva LaDifférence” means we’re better together, and we believe that our differences make us stronger. We honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

    Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

    If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

    Compensation Range : $163,210 - $245,740 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10 / 31 / 2025.

    All your information will be kept confidential according to EEO guidelines.

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    Vice President • Boston, MA, United States