Marketing Associate Job at GCX in Petaluma

Overview

CAREERS AT GCX GCX has been a provider of medical instruments and IT mounting solutions for the healthcare industry since 1971. A dedication to the healthcare industry has allowed our teams to develop a unique understanding of the interaction between medical devices, users, and healthcare environments. In collaboration with our partners and customers, we create products that are utilized in virtually all healthcare settings to provide secure positioning, mobility, and ergonomic access to medical devices and computer hardware. Overall, we are committed to developing tools and solutions to enable caregivers to deliver improved patient care.

Position Summary

You will be a key member of the GCX Marketing Team, working closely with various members of the GCX commercial team to support product launches, campaign strategy, and event planning. This role will contribute to projects from early concept through product launch and sustaining activities, ensuring marketing efforts align with business objectives and customer needs. The ideal candidate for this position is highly motivated to grow within the organization, thrives in an environment of creativity and accountability, and can perform at a high level across a wide range of assignments. This role reports to the Sr. Marketing Manager.

Key Responsibilities

• Support the development and execution of marketing and sales programs for key product lines, driving growth and market share.
• Build and maintain engaging relationships with the sales teams and their leaders, providing best-in-class marketing tailored to the market and the customers they serve
• Support product launches by developing go-to-market strategies such as product positioning and messaging, use case and content development, customer segmentation, and personas.
• Collects and monitors the voice of the customer, competitive insights, market, and technology trends to shape strategies and roadmaps.
• Work closely with product management on cross-functional product development projects while maintaining the product innovation pipeline
• Assist in the development and execution of marketing campaigns (email, digital, print, and social)
• Create and edit marketing collateral, including product sheets, presentations, and website content
• Help plan and coordinate GCX’s presence at tradeshows, including logistics, booth preparation, and post-event follow-up
• Work collaboratively to manage website updates, product pages, and ensure content and brand accuracy

EXPIRENCE AND QUALIFICATIONS

Additional Details

Benefits

GCX offers a terrific compensation package that includes a healthcare and dental plan; life, long-term disability, and accidental death insurance; a 401(k) plan; paid vacation and holidays; an educational assistance program; and fitness facilities in our California and Texas locations. We understand the importance of balancing your life between work and home, which is why we offer flexible scheduling.

Equal Opportunity

GCX values and employs unique individuals of different ages, genders, ethnicities, physical and mental abilities, and lifestyles. We do not discriminate (or tolerate discrimination by our employees) against any applicant or employee based on age, gender, race, color, religion, national origin, disability, marital status, veteran status, sexual orientation or any other characteristic protected under law.

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