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Senior Manager, Influencer

Senior Manager, Influencer

IPG DXTRANew York, NY, US
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Senior Manager, Influencer

Senior Manager, Influencer

Ready to turn influencer marketing into a performance powerhouse? Golin is seeking a dynamic Senior Manager to lead paid influencer strategies for one of the world's most iconic brandsVerizon.

This is your opportunity to be the driving force behind high-impact, data-driven influencer campaigns that don't just generate buzzthey move the needle on business results. You'll architect paid influencer activations across every platform, manage significant media budgets, and lead a talented team to deliver breakthrough work at the speed of culture.

As Senior Manager, Influencer for Verizon, you'll be the strategic operator who transforms ambitious brand goals into scroll-stopping content and measurable ROI. You'll thrive in a fast-paced environment where agility meets excellence, where every campaign ladders up to business objectives, and where your expertise in paid media makes you an indispensable partner to both client and agency teams.

This role is perfect for someone who lives and breathes the creator economy, geeks out over performance metrics, and gets energized by the challenge of executing flawlessly under tight timelines while managing multiple six-figure budgets simultaneously.

Key Responsibilities

Paid Influencer Strategy & Activation :

  • Architect and execute high-performance paid influencer campaigns across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms that drive awareness, consideration, and conversion for Verizon products and services
  • Transform Verizon marketing objectives into creator-led paid media strategies that breakthrough in an oversaturated digital landscape
  • Lead influencer media buying, negotiation, and contract management to maximize performance and budget efficiency
  • Partner with the company's Marketing and Communications teams to integrate paid influencer activations into broader paid, earned, owned, and shared campaign strategies and tentpole moments

Campaign Execution & Project Management :

  • Lead end-to-end paid influencer campaign execution from strategy through reporting, moving at the necessary speed
  • Develop detailed project plans with clear milestones, deliverables, and accountability across fast-moving campaign timelines
  • Coordinate seamlessly with creative, strategy, media, and account teams to ensure integrated execution and brand consistency
  • Manage creator relationships throughout paid partnerships, ensuring deliverables meet brand standards and contractual obligations
  • Implement quality control processes that maintain Verizon's brand integrity across all paid influencer content

    • Analytics, Measurement & Insights :

  • Leverage influencer marketing platforms and analytics tools to monitor real-time performance and optimize campaigns in-flight
  • Deliver comprehensive takeaways based on performance with actionable insights that demonstrate ROI and inform future strategy
  • Translate complex performance data into clear, compelling narratives for client presentations and strategic recommendations
  • Stay ahead of platform algorithm changes, emerging metrics, and industry best practices to continuously elevate measurement approaches

    • Team Leadership & Development :

  • Lead and inspire a team of 3-4 influencer marketing professionals, providing clear direction, mentorship, and growth opportunities
  • Foster a high-performance culture where speed, quality, and collaboration drive exceptional client work
  • Delegate effectively while maintaining hands-on involvement in critical campaign moments and client interactions
  • Develop team capabilities in paid media strategy, platform expertise, and data-driven optimization
  • Model Golin's values of bravery, inclusivity, and obsessive collaboration in daily team interactions

    • Client Partnership & Strategic Counsel :

  • Serve as the go-to paid influencer expert for Verizon, building trust through consistent delivery and proactive strategic thinking
  • Present campaign strategies, performance results, and optimization recommendations to Verizon leadership with confidence and clarity
  • Anticipate client needs and market shifts, bringing forward-thinking ideas that keep Verizon ahead of competitors
  • Respond rapidly to client requests and market opportunities, maintaining exceptional responsiveness even in high-pressure situations
  • Partner with Verizon teams to understand business priorities, product launches, and marketing calendars to ensure influencer strategies align with broader objectives

    • Budget Management & Performance Optimization :

  • Own and manage substantial paid influencer budgets, ensuring optimal allocation across campaigns, platforms, and creator partnerships
  • Oversee payment of influencers, leveraging payment system, releasing payment according to contracts and completion of services
  • Manage comprehensive budget tracking systems with real-time visibility into spend, pacing, and performance against KPIs
  • Negotiate creator rates and partnership terms that deliver strong ROI while maintaining authentic brand alignment

    • What We're Looking For

    Required Qualifications :

  • Bachelor's degree in Marketing, Communications, Advertising, or related field
  • 5-7 years of experience developing and executing paid influencer marketing campaigns, preferably within agency or large brand environments
  • Proven track record managing significant paid influencer budgets ($500K+ annually) with demonstrated ROI
  • Deep expertise in paid influencer activations across Instagram, TikTok, YouTube, Facebook, and emerging social platforms
  • Experience in consumer brand marketing with strong preference for technology, telecommunications, or consumer electronics sectors
  • Advanced proficiency with influencer marketing platforms (CreatorIQ, Traackr, AspireIQ, Klear, or similar)
  • Strong analytical skills with experience building measurement frameworks and performance dashboards
  • Demonstrated ability to lead and develop teams of 3-5 professionals
  • Exceptional project management skills with proven ability to execute multiple complex campaigns simultaneously under tight deadlines
  • Expert negotiation skills for creator contracts, partnership terms, and budget optimization
  • Outstanding client communication and presentation abilities with experience presenting to senior marketing leadership
  • Proficiency with Google Workspace, project management tools (Asana, Smartsheet, Airtable), and media analytics platforms

    • Preferred Qualifications :

  • Previous experience working on telecommunications, technology, or consumer electronics brands
  • Agency background with Fortune 100 client experience
  • Familiarity with paid social media buying and performance marketing principles
  • Experience integrating paid influencer strategies with broader media plans and marketing campaigns
  • Knowledge of FTC compliance, influencer disclosure requirements, and platform advertising policies
  • Existing relationships within the creator economy and influencer management community

    • Core Competencies :

  • Speed & Agility : Thrives in fast-paced environments where priorities shift quickly and executional excellence cannot be compromised
  • Strategic Paid Media Expertise : Deep understanding of how paid influencer activations drive business results and integrate into holistic marketing strategies
  • Data-Driven Decision Making : Obsessed with performance metrics and uses data to optimize campaigns and prove value
  • Budget Mastery : Confident managing substantial budgets with sharp attention to pacing, allocation, and ROI optimization
  • Platform Fluency : Native understanding of social platform ecosystems, creator behaviors, and audience engagement patterns
  • Client Partnership : Builds trust through consistent delivery, proactive thinking, and exceptional responsiveness
  • Team Leadership : Inspires and develops talent while maintaining high standards and fostering collaborative team culture
  • Operational Excellence : Creates order from complexity through strong systems, processes, and project management discipline

    • What We Offer

    Join Golin's award-winning team (PRWeek's Agency of the Year, Extra-Large Agency of the Year, and committed to becoming the first fully AI-integrated agency by 2026) and work on one of the most dynamic accounts in our portfolio.

    At Golin, we believe in going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program.

    Our Commitment to You :

  • Opportunity to lead paid influencer strategy for an iconic brand with significant budget and visibility
  • Work alongside industry-leading professionals on award-winning integrated campaigns
  • LifeTime benefits program featuring flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and monthly LifeTime stipend
  • Professional development opportunities and mentorship programs
  • Collaborative, inclusive culture that values diverse perspectives
  • Access to cutting-edge AI tools and technology as we pioneer the future of PR
  • Competitive compensation and comprehensive benefits package

    • Ready to Join the Team?

    This is your chance to lead paid influencer marketing for one of the world's most recognizable brands. You'll

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