Digital Media Retail Planner

Job Description

Job Description

We’re a national media agency built to Fast-Forward Business through perspective, capabilities and a “crush it” culture. Our story isn't about out-spending the behemoths. It's about out-thinking, out-flanking and out-working anyone who stands in between our clients' brands and success. We’re comprised of planners, buyers, strategists, data analysts, marketing pros, creative geniuses and rock star account managers, and we are looking for our next Digital Media Retail Planner to join the team in our Dallas, Texas office.

The Digital Media Retail Planner role plays a critical role in aligning marketing strategies with retail business objectives. This role is responsible for planning and optimizing retail campaigns, promotions, and in-store programs to drive traffic, increase sales, and enhance the consumer experience. Acting as a strategic liaison between client retail teams, internal creative, media, and analytics teams, the Digital Media Retail Planner ensures that marketing initiatives are informed by shopper insights, retail trends, and product availability.

Responsibilities :

• Act as the day-to-day point of contact for all things shopper marketing and retail media.
• Serve as a trusted partner to clients, helping them translate brand goals into effective, retailer-specific marketing strategies.
• Lead strategy development tailored to each retailer's ecosystem (e.g., Amazon Ads, Walmart Connect, Kroger Precision Marketing, Target Roundel, Home Depot Orange Access, and more).
• Stay up-to-date on changes and new opportunities in the shopper marketing space and proactively communicate key updates to the larger team.
• Support the development and execution of new business pitches, including research, presentation building, and coordination across internal teams to help craft compelling and strategic proposals.
• Assist with shopper marketing training of other digital media specialists
• Collaborate with both internal and external stakeholders on seasonal retail calendar and lead the development of campaign plans to support new product releases, promotions, etc.
• Support the integration of omnichannel campaigns, ensuring alignment across physical and digital retail touchpoints.
• Coordinate with internal teams (creative, media, analytics) and retail media partners to ensure flawless execution.
• Responsible for end-to-end campaign setup - Plan, execute and optimize shopper and retail media campaigns.
• Manage budgets, timelines, and deliverables across multiple concurrent campaigns and accounts.
• Monitor campaign performance in real time, proactively identify optimization opportunities.
• Analyze KPIs (ROAS, CPA, CTR, conversion rates, etc.), retail sales data, shopper behavior, and competitive retail landscapes to inform strategic recommendations.
• Partner with analytics teams to identify opportunities to drive traffic and increase conversion within retail environments
• Present planning documents, campaign strategies, and actionable reporting and performance recaps to internal and client stakeholders.
• Assist with new client onboarding, ensuring a smooth transition with regard to access, billing, tracking, etc.

Skills and Qualifications :