The Marketing Assistant is responsible for our bar locations' marketing and communications, including digital marketing for social media, traditional marketing, event planning and community partnerships, merchandise, and e-commerce. All marketing efforts should be designed to increase traffic and revenue for each location. This position reports to the Marketing Manager.
About Us
Four Entertainment Group (4EG), located in Chicago, IL, is looking for outgoing, personable candidates to join our marketing team! This is an entry-level, full-time, hybrid position out of our Chicago office. Weekend and evening availability is a must!
4EG is a privately held, local company founded and helmed by four partners that acquire, develop, and manage a wide-ranging roster of exceptional establishments, including : aliveOne, Estelle's, Easy Bar, The Owl, Remedy, Central Park Bar, and The Getaway.
Position Overview :
We are seeking a creative and motivated Marketing Assistant to join our team. The ideal candidate will be responsible for capturing the excitement of our events through photos, creating engaging social media content, and maintaining a vibrant online presence. This is an excellent opportunity to gain hands-on experience in social media management within the entertainment industry.
Duties & Responsibilities :
Digital Marketing and Social Media
- Visit each assigned location at least twice a month to capture content. Whether it's attending and documenting various in-store marketing campaigns and events, or a typical night out.
- Social Media :
- Develop a bi-weekly social media calendar for each assigned location to help plan and schedule posts across all platforms, utilizing paid advertising and / or boosted posts as needed
- Write compelling and on-brand captions for social media posts
- Edit photos to enhance their quality and appeal
- Create eye-catching online graphics to promote events and engage our audience
- Collaborate with the Marketing Manager to align social media efforts with overall marketing strategies
- Monitor social media trends and audience engagement to continuously improve content
- Monitor social media channels for feedback and messages
- Analyze data to help determine marketing strategies
- Share promotional images on social media
- Develop strategies to maintain and build social media followers
- Manage the locations' online reputation by responding to reviews, customer surveys, and direct messages
- Update and maintain Wix websites of assigned locations
- Plan and execute email campaigns to market events, private parties, and special promotions using Constant Contact
- Develop search and display campaigns using Google Ads
- Design and create posters to promote events, fundraisers, specials, and other in-house activities
Traditional Marketing
Coordinate and ensure delivery of marketing supplies, including postcards, posters, gift cards, apparel, menus, and moreAssist the Marketing Manager in executing paid marketing campaigns through print media, digital media, TV, and outdoor; analyze and adjust accordinglyEvent Planning and Community Partnerships
Plan special events at assigned locations to coincide with holidays, sporting events, major milestones, and other opportunities to drive traffic into locationsAssist the Marketing Manager with coordinating sponsorship opportunities with local community events and activitiesWork with local brands and other 4EG locations to execute cross-promotionsAssist the Private Party Sales Manager in Private Party promotions as neededMerchandise and E-Commerce
Take creative initiative on new apparel design and product offeringsOrder branded merchandise, including : koozies, pens, apparel, and moreManage the distribution of gift cards to customers through ShopifyEarned Media / Public Relations
Communicate details of events with PR agencyUpdate the company blog, The Garnish, with timely and interesting articlesMeet regularly with marketing and management teams to discuss promotions / eventsAssist the Marketing Manager with photography, videography, and editing of photos and videos to be used in marketing strategiesAssist the Marketing Manager with administrative tasksSkills and Abilities Required :
Must be 21 years of age or olderAbility to self-direct and work effectively with others at all levelsExcellent written and verbal communication skillsMust be professional, possess good organizational skills, take initiative, and be able to handle multiple assignments concurrentlyMust be willing to work flexible hoursAbility to work under tight deadlinesKnowledge of social media platforms, including : Instagram, Facebook, X, and TikTokProficient in photo editing software (Lightroom, VSCO, Adobe, etc.)Experience with graphic design tools (Canva, Adobe)Strong writing skills with an ability to craft engaging and creative captionsKnowledge of and experience with paid advertising opportunities is a plus, especially Google Ads and Facebook AdsCreative mindset with a passion for marketing, social media, and the entertainment / bar industryAbility to develop and maintain collaborative relationshipsKnowledge of the restaurant / bar industry is a plusPreferred Qualifications :
Previous experience with social media management or content creationKnowledge of social media analytics and reporting toolsBasic photography skillsCurrent with the latest computer technology and maintain a working connection with all the company's programs and systems. Compliance with company technology requirements is a must.Education and Experience Required :
Bachelor's degree in marketing, communications, or related degree1 year of experience in marketing, events, or communications / public relationsBenefits :
Paid positionReal-world experience in marketingDiscounts at ALL 4EG establishmentsFun work environment - get paid to be at the party!Awesome incentives and eventsRewarding teamworkOpportunity for growth and developmentApply now at https : / / www.foureg.com / careers
Equal Opportunity Employer
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.