LG Electronics Home Appliance / MS Social & Brand Expert

LG Home Appliances Area Sales Manager

LG Electronics / MarketSource is a premier provider of integrated sales and marketing solutions to Fortune 500 companies. We offer a dynamic entrepreneurial environment that fosters creativity and provides unlimited opportunities for personal and professional growth.

LG Electronics / MarketSource is currently searching for a Territory Account Representative to partner with our client’s retail program. The LG Area Sales Manager connects the physical and digital environments where consumers explore, learn, and shop for appliance. Not only will the LG Area Sales Manager work with retail partners to manage the local relationships, drive awareness, implement initiatives, collect and communicate market intelligence and increase sell-out across the territory, they will also engage directly with consumers through various ways, including Social Media.

Responsibilities / Duties :

• Store Support (In-Person and Virtual)
• Train, educate, and motivate appropriate store personnel on product features, customer benefits and overall value proposition
• Influence District and Store leaders to support share increase and sell-out strategies within their assigned territory locations
• Execute action plans at territory and store levels with focus on driving increased sales, market share, store mind share and sell-out performance
• Develop and maintain strong relationships with client field leadership and retailer field leadership and associates within assigned territory
• Ensure sales, market and competitive information are recorded and submitted after each retailer visit through The MarketSource Reporting Tool
• Connect with local retail partner stores, field and district management to identify regional training opportunities. Deliver associate training within assigned territory
• Support strategic initiatives and marketing programs
• Meet or exceed brand visual presence objectives by maintaining the physical presentation of display models in assigned retail locations.
• Ensure all signage or point of purchase materials are in place and the product is properly priced
• Driving to retail stores on a daily / weekly basis to ensure that areas are properly displayed, maintained and merchandised, and are neat, clean and in working / demo order.
• Respond to retailer issues and concerns in a timely manner
• General
• Consistent follow-up ensuring goals are achieved or actions plans are formulated as opportunities arise
• Collect and communicate market intelligence, best practices, customer feedback and market competition in assigned geography and vertical
• Provide internal and external customers with exceptional service
• Understand unique characteristics of assigned industry and competitive challenges
• Must Obtain and Maintain highest level of LG Training Certification

Education and Work Experience :

Additional Job Requirements :